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Global perspectives on contemporary marketing education

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global perspectives on contemporary marketing education/ Brent Smith and Amiram Porath, editors.
其他作者:	Smith, Brent,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global, : [2016],
面頁冊數:	PDFs (293 pages) :illustrations. :
標題:	Marketing - Study and teaching. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9784-3
ISBN:	9781466697850

Global perspectives on contemporary marketing education
Global perspectives on contemporary marketing education[electronic resource] /Brent Smith and Amiram Porath, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :IGI Global,[2016] - PDFs (293 pages) :illustrations.

Includes bibliographical references and index.

Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements in Portugal / Ana Estima, Paulo Duarte -- From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing / Matt Elbeck -- Nature and geography: tragic voids within marketing textbooks and the external business environment / Brent Smith -- A mental model for teaching strategic marketing management / Homer B. Warren, David J. Burns -- Turning marketing students into active citizens: the learning of consumption and social-related marketing in Thailand / Krittinee Nuttavuthisit -- Using sports history to develop cultural competence in millennial marketers: Title IX, stadium development, and post-apartheid rugby / Stephanie A. Tryce -- Marketing education in Sarawak: looking at it from the employers' viewpoint / Balakrishnan Muniapan, Margaret Lucy Gregory, Lim Ai Ling -- Integrating big data analytics into advertising curriculum: opportunities and challenges in an international context / Kenneth C. C. Yang, Yowei Kang -- Two different aspects of technology regarding marketing education / Amiram Porath -- Preparing students to use marketing technology for decision-making / Camille P. Schuster -- Ethical marketing / Carlos Ballesteros, Dulce Eloisa Saldana --

Restricted to subscribers or individual electronic text purchasers.

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466697850

Standard No.: 10.4018/978-1-4666-9784-3doiSubjects--Topical Terms:

1097437
Marketing
--Study and teaching.

LC Class. No.: HF5415 / .G566 2016e

Dewey Class. No.: 658.80071

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505 0 $a Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements in Portugal / Ana Estima, Paulo Duarte -- From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing / Matt Elbeck -- Nature and geography: tragic voids within marketing textbooks and the external business environment / Brent Smith -- A mental model for teaching strategic marketing management / Homer B. Warren, David J. Burns -- Turning marketing students into active citizens: the learning of consumption and social-related marketing in Thailand / Krittinee Nuttavuthisit -- Using sports history to develop cultural competence in millennial marketers: Title IX, stadium development, and post-apartheid rugby / Stephanie A. Tryce -- Marketing education in Sarawak: looking at it from the employers' viewpoint / Balakrishnan Muniapan, Margaret Lucy Gregory, Lim Ai Ling -- Integrating big data analytics into advertising curriculum: opportunities and challenges in an international context / Kenneth C. C. Yang, Yowei Kang -- Two different aspects of technology regarding marketing education / Amiram Porath -- Preparing students to use marketing technology for decision-making / Camille P. Schuster -- Ethical marketing / Carlos Ballesteros, Dulce Eloisa Saldana --
505 8 $a Teaching peace and marketing education: from pieces to peace / Maria Lai-Ling Lam -- Promoting effective learning in diverse classrooms / Amir Manzoor -- Logistic issues in introducing remote learning devices: case study / Amiram Porath.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
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