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Marketing database analytics = trans...
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Banasiewicz, Andrew D.
Marketing database analytics = transforming data for competitive advantage /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing database analytics/ Andrew D. Banasiewicz.
其他題名:
transforming data for competitive advantage /
作者:
Banasiewicz, Andrew D.
出版者:
New York :Routledge, : 2013.,
面頁冊數:
xix, 376 p. :ill. :
標題:
Marketing - Databases. -
電子資源:
Click here to view
ISBN:
9780203076460 (e-book : PDF)
Marketing database analytics = transforming data for competitive advantage /
Banasiewicz, Andrew D.
Marketing database analytics
transforming data for competitive advantage /[electronic resource] :Andrew D. Banasiewicz. - New York :Routledge,2013. - xix, 376 p. :ill.
Includes bibliographical references (p. [370]-371) and index.
pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
Mode of access: World Wide Web.
ISBN: 9780203076460 (e-book : PDF)Subjects--Topical Terms:
1098018
Marketing
--Databases.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.125 / .B347 2013
Dewey Class. No.: 658.800285574 / B212
Marketing database analytics = transforming data for competitive advantage /
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Click here to view
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