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The multimediated rhetoric of the Internet = digital fusion /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The multimediated rhetoric of the Internet/ Carolyn Handa.
其他題名:	digital fusion /
作者:	Handa, Carolyn.
出版者:	New York :Routledge, : 2014.,
面頁冊數:	xii, 199 p. :ill. :
標題:	Online authorship. -
電子資源:	Click here to view
ISBN:	9780203106389 (e-book : PDF)

The multimediated rhetoric of the Internet = digital fusion /
Handa, Carolyn.

The multimediated rhetoric of the Internetdigital fusion /[electronic resource] :Carolyn Handa. - New York :Routledge,2014. - xii, 199 p. :ill. - Routledge studies in rhetoric and communication ;10. - Routledge studies in rhetoric and communication ;1..

Includes bibliographical references and index.

1. How the digital is rhetorical, cognitive, and cultural -- 2. Rhetorical literacy on the World Wide Web : syntax, tropes, schemes, and figures -- 3. Classification on the World Wide Web -- 4. Rhetoric, context, and culture on the World Wide Web : analyzing the Internet's virtual mall -- 5. Rhetorical delivery, digital performance, and media fusion on Web 2.0 -- 6. Border work : hybrid texts and analytic fusion in digital space.

"This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology"--

Mode of access: World Wide Web.

ISBN: 9780203106389 (e-book : PDF)Subjects--Topical Terms:

905743
Online authorship.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: PN171.O55 / H36 2014

Dewey Class. No.: 302.231 / H236

The multimediated rhetoric of the Internet = digital fusion /
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520 $a "This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology"-- $c Provided by publisher.
530 $a Also available in print edition.
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