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Customer value generation in banking...
~
Auge-Dickhut, Stefanie.
Customer value generation in banking = the Zurich model of customer-centricity /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Customer value generation in banking/ by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau.
Reminder of title:
the Zurich model of customer-centricity /
Author:
Auge-Dickhut, Stefanie.
other author:
Koye, Bernhard.
Published:
Cham :Springer International Publishing : : 2016.,
Description:
xxii, 195 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Bank management. -
Online resource:
http://dx.doi.org/10.1007/978-3-319-19938-2
ISBN:
9783319199382
Customer value generation in banking = the Zurich model of customer-centricity /
Auge-Dickhut, Stefanie.
Customer value generation in banking
the Zurich model of customer-centricity /[electronic resource] :by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau. - Cham :Springer International Publishing :2016. - xxii, 195 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..
New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Gotz) -- Guidelines for Future-Viable Business Models.
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
ISBN: 9783319199382
Standard No.: 10.1007/978-3-319-19938-2doiSubjects--Topical Terms:
571868
Bank management.
LC Class. No.: HG1615
Dewey Class. No.: 332.1068
Customer value generation in banking = the Zurich model of customer-centricity /
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New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Gotz) -- Guidelines for Future-Viable Business Models.
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The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
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Business and Economics (Springer-11643)
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