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Customer value generation in banking = the Zurich model of customer-centricity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer value generation in banking/ by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau.
其他題名:	the Zurich model of customer-centricity /
作者:	Auge-Dickhut, Stefanie.
其他作者:	Koye, Bernhard.
出版者:	Cham :Springer International Publishing : : 2016.,
面頁冊數:	xxii, 195 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Bank management. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-19938-2
ISBN:	9783319199382

Customer value generation in banking = the Zurich model of customer-centricity /
Auge-Dickhut, Stefanie.

Customer value generation in bankingthe Zurich model of customer-centricity /[electronic resource] :by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau. - Cham :Springer International Publishing :2016. - xxii, 195 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Gotz) -- Guidelines for Future-Viable Business Models.

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

ISBN: 9783319199382

Standard No.: 10.1007/978-3-319-19938-2doiSubjects--Topical Terms:

571868
Bank management.

LC Class. No.: HG1615

Dewey Class. No.: 332.1068

Customer value generation in banking = the Zurich model of customer-centricity /
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