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The reputable firm = how digitalizat...
~
Aula, Pekka.
The reputable firm = how digitalization of communication is revolutionizing reputation management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The reputable firm/ by Pekka Aula, Jouni Heinonen.
Reminder of title:
how digitalization of communication is revolutionizing reputation management /
Author:
Aula, Pekka.
other author:
Heinonen, Jouni.
Published:
Cham :Springer International Publishing : : 2016.,
Description:
xii, 214 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Corporate image - Management. -
Online resource:
http://dx.doi.org/10.1007/978-3-319-22008-6
ISBN:
9783319220086
The reputable firm = how digitalization of communication is revolutionizing reputation management /
Aula, Pekka.
The reputable firm
how digitalization of communication is revolutionizing reputation management /[electronic resource] :by Pekka Aula, Jouni Heinonen. - Cham :Springer International Publishing :2016. - xii, 214 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..
Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre, and a guarantor of trust.
ISBN: 9783319220086
Standard No.: 10.1007/978-3-319-22008-6doiSubjects--Topical Terms:
1102088
Corporate image
--Management.
LC Class. No.: HD59.2 / .A953 2016
Dewey Class. No.: 659.2
The reputable firm = how digitalization of communication is revolutionizing reputation management /
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how digitalization of communication is revolutionizing reputation management /
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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre, and a guarantor of trust.
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Business and Management (Springer-41169)
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