國立虎尾科技大學 |

Communication campaigns and national integration in China's market economy era = reviving the national soul /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Communication campaigns and national integration in China's market economy era/ by Yanru Chen.
Reminder of title:	reviving the national soul /
Author:	Chen, Yanru.
Published:	Singapore :Springer Singapore : : 2016.,
Description:	ix, 239 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Mass media - China. -
Subject:	China -
Online resource:	http://dx.doi.org/10.1007/978-981-287-733-8
ISBN:	9789812877338

Communication campaigns and national integration in China's market economy era = reviving the national soul /
Chen, Yanru.

Communication campaigns and national integration in China's market economy erareviving the national soul /[electronic resource] :by Yanru Chen. - Singapore :Springer Singapore :2016. - ix, 239 p. :ill., digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China's bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the "nation" in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

ISBN: 9789812877338

Standard No.: 10.1007/978-981-287-733-8doiSubjects--Topical Terms:

1103471
Mass media
--China.Subjects--Geographical Terms:

714969
China

LC Class. No.: P92.C5 / C44 2016

Dewey Class. No.: 302.230951

Communication campaigns and national integration in China's market economy era = reviving the national soul /
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520 $a This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.
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