國立虎尾科技大學 |

登入

回首頁

Eco-innovations in emerging markets ...

SpringerLink (Online service)

Eco-innovations in emerging markets = analyzing consumer behaviour and adaptability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Eco-innovations in emerging markets/ by Pavel Reyes-Mercado.
其他題名:	analyzing consumer behaviour and adaptability /
作者:	Reyes-Mercado, Pavel.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	xxii, 131 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Renewable energy sources - Technological innovations - Developing countries. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-58742-8
ISBN:	9781137587428

Eco-innovations in emerging markets = analyzing consumer behaviour and adaptability /
Reyes-Mercado, Pavel.

Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /[electronic resource] :by Pavel Reyes-Mercado. - London :Palgrave Macmillan UK :2016. - xxii, 131 p. :ill., digital ;24 cm.

Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

ISBN: 9781137587428

Standard No.: 10.1057/978-1-137-58742-8doiSubjects--Topical Terms:

1108650
Renewable energy sources
--Technological innovations--Developing countries.

LC Class. No.: TJ807.9.D44

Dewey Class. No.: 333.794091724

Eco-innovations in emerging markets = analyzing consumer behaviour and adaptability /
LDR:01918nam a2200313 a 4500 001 864057
003 DE-He213
005 20161019165034.0
006 m d
007 cr nn 008maaau
008 170720s2016 enk s 0 eng d
020 $a 9781137587428 $q (electronic bk.)
020 $a 9781137587411 $q (paper)
024 7 $a 10.1057/978-1-137-58742-8 $2 doi
035 $a 978-1-137-58742-8
040 $a GP $c GP
041 0 $a eng
050 4 $a TJ807.9.D44
072 7 $a KJ $2 bicssc
072 7 $a BUS042000 $2 bisacsh
082 0 4 $a 333.794091724 $2 23
090 $a TJ807.9.D44 $b R457 2016
100 1 $a Reyes-Mercado, Pavel. $3 1108649
245 1 0 $a Eco-innovations in emerging markets $h [electronic resource] : $b analyzing consumer behaviour and adaptability / $c by Pavel Reyes-Mercado.
260 $a London : $c 2016. $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan,
300 $a xxii, 131 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.
520 $a Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
650 0 $a Renewable energy sources $x Technological innovations $z Developing countries. $3 1108650
650 0 $a Consumer behavior $z Developing countries. $3 1108651
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Business and Management, general. $3 1069500
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-58742-8
950 $a Business and Management (Springer-41169)

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得

Export

取書館別