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Eco-innovations in emerging markets ...

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Eco-innovations in emerging markets = analyzing consumer behaviour and adaptability /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Eco-innovations in emerging markets/ by Pavel Reyes-Mercado.
Reminder of title:	analyzing consumer behaviour and adaptability /
Author:	Reyes-Mercado, Pavel.
Published:	London :Palgrave Macmillan UK : : 2016.,
Description:	xxii, 131 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Renewable energy sources - Technological innovations - Developing countries. -
Online resource:	http://dx.doi.org/10.1057/978-1-137-58742-8
ISBN:	9781137587428

Eco-innovations in emerging markets = analyzing consumer behaviour and adaptability /
Reyes-Mercado, Pavel.

Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /[electronic resource] :by Pavel Reyes-Mercado. - London :Palgrave Macmillan UK :2016. - xxii, 131 p. :ill., digital ;24 cm.

Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

ISBN: 9781137587428

Standard No.: 10.1057/978-1-137-58742-8doiSubjects--Topical Terms:

1108650
Renewable energy sources
--Technological innovations--Developing countries.

LC Class. No.: TJ807.9.D44

Dewey Class. No.: 333.794091724

Eco-innovations in emerging markets = analyzing consumer behaviour and adaptability /
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300 $a xxii, 131 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.
520 $a Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
650 0 $a Renewable energy sources $x Technological innovations $z Developing countries. $3 1108650
650 0 $a Consumer behavior $z Developing countries. $3 1108651
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856 4 0 $u http://dx.doi.org/10.1057/978-1-137-58742-8
950 $a Business and Management (Springer-41169)

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