國立虎尾科技大學 |

Media convergence handbook.. Volume 2,. Firms and user perspectives

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media convergence handbook./ edited by Artur Lugmayr, Cinzia Dal Zotto.
其他題名:	Firms and user perspectives
其他作者:	Lugmayr, Artur.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2016.,
面頁冊數:	xi, 473 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Broadcasting. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-54487-3
ISBN:	9783642544873

Media convergence handbook.. Volume 2,. Firms and user perspectives
Media convergence handbook.Volume 2,Firms and user perspectives[electronic resource] /Firms and user perspectivesedited by Artur Lugmayr, Cinzia Dal Zotto. - Berlin, Heidelberg :Springer Berlin Heidelberg :2016. - xi, 473 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..

Introduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

ISBN: 9783642544873

Standard No.: 10.1007/978-3-642-54487-3doiSubjects--Topical Terms:

657531
Broadcasting.

LC Class. No.: TK5101 / .M43 2016

Dewey Class. No.: 302.23

Media convergence handbook.. Volume 2,. Firms and user perspectives
LDR:02220nam a2200349 a 4500 001 864076
003 DE-He213
005 20161020105151.0
006 m d
007 cr nn 008maaau
008 170720s2016 gw s 0 eng d
020 $a 9783642544873 $q (electronic bk.)
020 $a 9783642544866 $q (paper)
024 7 $a 10.1007/978-3-642-54487-3 $2 doi
035 $a 978-3-642-54487-3
040 $a GP $c GP
041 0 $a eng
050 4 $a TK5101 $b .M43 2016
072 7 $a KNT $2 bicssc
072 7 $a JFD $2 bicssc
072 7 $a BUS070060 $2 bisacsh
082 0 4 $a 302.23 $2 23
090 $a TK5101 $b .M489 2016
245 0 0 $a Media convergence handbook. $n Volume 2, $p Firms and user perspectives $h [electronic resource] / $c edited by Artur Lugmayr, Cinzia Dal Zotto.
246 3 0 $a Firms and user perspectives
260 $a Berlin, Heidelberg : $c 2016. $b Springer Berlin Heidelberg : $b Imprint: Springer,
300 $a xi, 473 p. : $b ill., digital ; $c 24 cm.
490 1 $a Media business and innovation
505 0 $a Introduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook.
520 $a The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
650 0 $a Broadcasting. $3 657531
650 0 $a Convergence (Telecommunication) $3 574469
650 0 $a Journalism. $3 659797
650 0 $a Mass media and technology. $3 556718
650 0 $a Mass media. $3 556421
650 0 $a Social media. $3 780265
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Media Management. $3 669579
650 2 4 $a IT in Business. $3 1064965
650 2 4 $a Innovation/Technology Management. $3 786196
700 1 $a Lugmayr, Artur. $3 681460
700 1 $a Dal Zotto, Cinzia. $3 1102122
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Media business and innovation. $3 1076289
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-54487-3
950 $a Business and Management (Springer-41169)