國立虎尾科技大學 |

Foreign direct investment inflows into the South East European media market = towards a hybrid business model /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Foreign direct investment inflows into the South East European media market/ by Zvezdan Vukanovic.
其他題名:	towards a hybrid business model /
作者:	Vukanovic, Zvezdan.
出版者:	Cham :Springer International Publishing : : 2016.,
面頁冊數:	xviii, 202 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Mass media - Economic aspects - Balkan Peninsula. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-30512-7
ISBN:	9783319305127

Foreign direct investment inflows into the South East European media market = towards a hybrid business model /
Vukanovic, Zvezdan.

Foreign direct investment inflows into the South East European media markettowards a hybrid business model /[electronic resource] :by Zvezdan Vukanovic. - Cham :Springer International Publishing :2016. - xviii, 202 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..

Preface -- 1 Introduction -- 2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility -- 3 Framing Current Business Model Innovation Research Agenda -- 4 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Network/Modular/Dynamic Business Model Concept -- 5 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages and Importance of FDI on Economic Growth and Development -- 6 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles and Criteria for FDI Inflows Determinants -- 7 A Multi-Dimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects -- 8 Economic Profiles and perspectives of FDI Inflows to SEECs Media Markets: Multiple Case Study Research.

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

ISBN: 9783319305127

Standard No.: 10.1007/978-3-319-30512-7doiSubjects--Topical Terms:

1111197
Mass media
--Economic aspects--Balkan Peninsula.

LC Class. No.: P92.B28 / V85 2016

Dewey Class. No.: 302.2309496

Foreign direct investment inflows into the South East European media market = towards a hybrid business model /
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