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Strategy and success factors of business schools

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategy and success factors of business schools/ by Anne Kathrin Adam.
Author:	Adam, Anne Kathrin.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
Description:	xix, 262 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Strategic planning. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-14519-4
ISBN:	9783658145194

Strategy and success factors of business schools
Adam, Anne Kathrin.

Strategy and success factors of business schools[electronic resource] /by Anne Kathrin Adam. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xix, 262 p. :ill., digital ;24 cm.

The Market for Higher Education -- Assessing Institutional Success in Higher Education -- Mission Statements in Higher Education -- Strategic Groups in Higher Business Education -- Evaluating Success in Higher Business Education.

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus. Contents The Market for Higher Education Assessing Institutional Success in Higher Education Mission Statements in Higher Education Strategic Groups in Higher Business Education Evaluating Success in Higher Business Education Target Groups Researchers and students in the field of business studies with a focus on management, controlling, and marketing of higher education as well as strategic management The Author Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

ISBN: 9783658145194

Standard No.: 10.1007/978-3-658-14519-4doiSubjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HD30.28 / .A33 2016

Dewey Class. No.: 658.4012

Strategy and success factors of business schools
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