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The language of cosmetics advertising

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The language of cosmetics advertising/ by Helen Ringrow.
作者:	Ringrow, Helen.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	xiii, 118 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Advertising - Cosmetics. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-55798-8
ISBN:	9781137557988

The language of cosmetics advertising
Ringrow, Helen.

The language of cosmetics advertising[electronic resource] /by Helen Ringrow. - London :Palgrave Macmillan UK :2016. - xiii, 118 p. :ill., digital ;24 cm.

- Chapter 1: Beauty advertising in a cross-cultural context -- Chapter 2: Language, gender, and advertising -- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body -- Chapter 4: Femininity as a sensual identity -- Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free? -- Chapter 6: The case for Feminist Critical Discourse Analysis.

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives. Helen Ringrow is Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen's University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.

ISBN: 9781137557988

Standard No.: 10.1057/978-1-137-55798-8doiSubjects--Topical Terms:

1114245
Advertising
--Cosmetics.

LC Class. No.: HF6161.C77 / R56 2016

Dewey Class. No.: 659.1042

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