國立虎尾科技大學 |

Applied discourse analysis = popular culture, media, and everyday life /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Applied discourse analysis/ by Arthur Asa Berger.
其他題名:	popular culture, media, and everyday life /
作者:	Berger, Arthur Asa.
出版者:	Cham :Springer International Publishing : : 2016.,
面頁冊數:	viii, 201 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Discourse analysis. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-47181-5
ISBN:	9783319471815

Applied discourse analysis = popular culture, media, and everyday life /
Berger, Arthur Asa.

Applied discourse analysispopular culture, media, and everyday life /[electronic resource] :by Arthur Asa Berger. - Cham :Springer International Publishing :2016. - viii, 201 p. :ill., digital ;24 cm.

Introduction: Li'l Abner and Critical Multimodal Discourse Analysis -- 1. Communication: What Objects Tell Us -- 2. Language: Speed Dating -- 3. Metaphor: Love is a Game -- 4. Words: Freud on Dreams -- 5. Images: Advertising -- 6. Signs: Fashion -- 7. Narratives: Fairy Tales -- 8. Texts: Hamlet -- 9. Myths: The Myth Model -- 10. Genres: Uses and Gratifications -- 11. Humor: Jokes -- 12. Intertextuality: Parody -- 13. Rituals: Smoking -- 14. Lifestyles: Grid-Group Theory -- 15. Sacred and Profane: Department Stores and Cathedrals -- 16. Ideology: The Prisoner -- 17. Culture: Identity -- 18. Nobrow Culture: The Maltese Falcon.

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

ISBN: 9783319471815

Standard No.: 10.1007/978-3-319-47181-5doiSubjects--Topical Terms:

555143
Discourse analysis.

LC Class. No.: P302 / .B47 2016

Dewey Class. No.: 401.41

Applied discourse analysis = popular culture, media, and everyday life /
LDR:02435nam a2200313 a 4500 001 869328
003 DE-He213
005 20170106091559.0
006 m d
007 cr nn 008maaau
008 170828s2016 gw s 0 eng d
020 $a 9783319471815 $q (electronic bk.)
020 $a 9783319471808 $q (paper)
024 7 $a 10.1007/978-3-319-47181-5 $2 doi
035 $a 978-3-319-47181-5
040 $a GP $c GP
041 0 $a eng
050 4 $a P302 $b .B47 2016
072 7 $a JFD $2 bicssc
072 7 $a SOC052000 $2 bisacsh
082 0 4 $a 401.41 $2 23
090 $a P302 $b .B496 2016
100 1 $a Berger, Arthur Asa. $3 1116464
245 1 0 $a Applied discourse analysis $h [electronic resource] : $b popular culture, media, and everyday life / $c by Arthur Asa Berger.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a viii, 201 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction: Li'l Abner and Critical Multimodal Discourse Analysis -- 1. Communication: What Objects Tell Us -- 2. Language: Speed Dating -- 3. Metaphor: Love is a Game -- 4. Words: Freud on Dreams -- 5. Images: Advertising -- 6. Signs: Fashion -- 7. Narratives: Fairy Tales -- 8. Texts: Hamlet -- 9. Myths: The Myth Model -- 10. Genres: Uses and Gratifications -- 11. Humor: Jokes -- 12. Intertextuality: Parody -- 13. Rituals: Smoking -- 14. Lifestyles: Grid-Group Theory -- 15. Sacred and Profane: Department Stores and Cathedrals -- 16. Ideology: The Prisoner -- 17. Culture: Identity -- 18. Nobrow Culture: The Maltese Falcon.
520 $a This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.
650 0 $a Discourse analysis. $3 555143
650 1 4 $a Cultural and Media Studies. $3 1070598
650 2 4 $a Media and Communication. $3 1107289
650 2 4 $a Discourse Analysis. $3 1107325
650 2 4 $a Cultural Theory. $3 1108078
650 2 4 $a Popular Culture. $3 1115695
650 2 4 $a Audio-Visual Culture. $3 1117464
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-47181-5
950 $a Literature, Cultural and Media Studies (Springer-41173)