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Managing customer experience and rel...
~
Peppers, Don.
Managing customer experience and relationships : = a strategic framework /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Managing customer experience and relationships :/ Don Peppers, Martha Rogers ; [foreword by Philip Kotler].
其他題名:
a strategic framework /
作者:
Peppers, Don.
其他作者:
Rogers, Martha,
出版者:
Hoboken, New Jersey :Wiley, : c2017.,
面頁冊數:
xxiv, 600 p. :ill. ; : 25 cm.;
標題:
Information storage and retrieval systems - Marketing. -
ISBN:
9781119236252 :
Managing customer experience and relationships : = a strategic framework /
Peppers, Don.
Managing customer experience and relationships :
a strategic framework /Don Peppers, Martha Rogers ; [foreword by Philip Kotler]. - 3rd ed. - Hoboken, New Jersey :Wiley,c2017. - xxiv, 600 p. :ill. ;25 cm.
Includes bibliographical references and indexes.
ISBN: 9781119236252 :NT2880
LCCN: 2016023735Subjects--Topical Terms:
1125795
Information storage and retrieval systems
--Marketing.
LC Class. No.: HF5415.5 / .P458 2017
Dewey Class. No.: 658.8/12
Managing customer experience and relationships : = a strategic framework /
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