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Managing customer experience and rel...
~
Peppers, Don.
Managing customer experience and relationships : = a strategic framework /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Managing customer experience and relationships :/ Don Peppers, Martha Rogers ; [foreword by Philip Kotler].
Reminder of title:
a strategic framework /
Author:
Peppers, Don.
other author:
Rogers, Martha,
Published:
Hoboken, New Jersey :Wiley, : c2017.,
Description:
xxiv, 600 p. :ill. ; : 25 cm.;
Subject:
Information storage and retrieval systems - Marketing. -
ISBN:
9781119236252 :
Managing customer experience and relationships : = a strategic framework /
Peppers, Don.
Managing customer experience and relationships :
a strategic framework /Don Peppers, Martha Rogers ; [foreword by Philip Kotler]. - 3rd ed. - Hoboken, New Jersey :Wiley,c2017. - xxiv, 600 p. :ill. ;25 cm.
Includes bibliographical references and indexes.
ISBN: 9781119236252 :NT2880
LCCN: 2016023735Subjects--Topical Terms:
1125795
Information storage and retrieval systems
--Marketing.
LC Class. No.: HF5415.5 / .P458 2017
Dewey Class. No.: 658.8/12
Managing customer experience and relationships : = a strategic framework /
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a strategic framework /
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Don Peppers, Martha Rogers ; [foreword by Philip Kotler].
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Hoboken, New Jersey :
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Wiley,
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c2017.
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xxiv, 600 p. :
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ill. ;
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25 cm.
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Includes bibliographical references and indexes.
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Rogers, Martha,
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1125794
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