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Marketing and supply chain managemen...

Folinas, Dimitris, (1970-)

Marketing and supply chain management : = a systemic approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing and supply chain management :/ Dimitris Folinas and Thomas Fotiadis.
Reminder of title:	a systemic approach /
Author:	Folinas, Dimitris,
Published:	Abingdon, Oxon ;Routledge, : 2018.,
Description:	xi, 232 p. :ill. ; : 25 cm.;
Subject:	Business logistics. -
ISBN:	9781138181649 (hbk) :

Marketing and supply chain management : = a systemic approach /
Folinas, Dimitris,1970-

Marketing and supply chain management :a systemic approach /Dimitris Folinas and Thomas Fotiadis. - Abingdon, Oxon ;Routledge,2018. - xi, 232 p. :ill. ;25 cm.

Includes bibliographical references and index.

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.

ISBN: 9781138181649 (hbk) :NT4988

LCCN: 2017006113Subjects--Topical Terms:

562973
Business logistics.

LC Class. No.: HF5415.1263 / .F65 2018

Dewey Class. No.: 658.7

Marketing and supply chain management : = a systemic approach /
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020 $a 9781138181649 (hbk) : $c NT4988
020 $a 9781138181656 (pbk.)
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050 0 0 $a HF5415.1263 $b .F65 2018
082 0 0 $a 658.7 $2 23
100 1 $a Folinas, Dimitris, $d 1970- $3 933006
245 1 0 $a Marketing and supply chain management : $b a systemic approach / $c Dimitris Folinas and Thomas Fotiadis.
260 # $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2018.
300 $a xi, 232 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
650 # 0 $a Business logistics. $3 562973
650 # 0 $a Industrial marketing. $3 889193