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Marketing the Third Reich : = persua...

O'Shaughnessy, Nicholas J., (1954-)

Marketing the Third Reich : = persuasion, packaging and propaganda /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing the Third Reich :/ Nicholas O'Shaughnessy.
其他題名:	persuasion, packaging and propaganda /
作者:	O'Shaughnessy, Nicholas J.,
出版者:	London ;Routledge, : c2018.,
面頁冊數:	xiii, 290 p. :ill. ; : 24 cm.;
標題:	Totalitarianism and art - History. - Germany -
ISBN:	9781138060562

Marketing the Third Reich : = persuasion, packaging and propaganda /
O'Shaughnessy, Nicholas J.,1954-

Marketing the Third Reich :persuasion, packaging and propaganda /Nicholas O'Shaughnessy. - London ;Routledge,c2018. - xiii, 290 p. :ill. ;24 cm. - Routledge studies in fascism and the far right.

Includes bibliographical references and index.

Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?.

ISBN: 9781138060562

LCCN: 2017017996Subjects--Topical Terms:

1131910
Totalitarianism and art
--History.--Germany

LC Class. No.: DD254 / .O83 2018

Dewey Class. No.: 320.94301/4

Marketing the Third Reich : = persuasion, packaging and propaganda /
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