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Quantitative modelling in marketing ...

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Huarng, Kun-Huang.

Quantitative modelling in marketing and management

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Quantitative modelling in marketing and management/ edited by Luiz Moutinho, Kun-Huang Huarng.
other author:	Moutinho, Luiz.
Published:	Singapore :World Scientific, : c2016.,
Description:	1 online resource (xxvii, 540 p.) :ill. :
Subject:	Management - Mathematical models. -
Online resource:	http://www.worldscientific.com/worldscibooks/10.1142/9657#t=toc
ISBN:	9789814696357 (electronic bk.)

Quantitative modelling in marketing and management
Quantitative modelling in marketing and management[electronic resource] /edited by Luiz Moutinho, Kun-Huang Huarng. - 2nd ed. - Singapore :World Scientific,c2016. - 1 online resource (xxvii, 540 p.) :ill.

ISBN: 9789814696357 (electronic bk.)Subjects--Topical Terms:

814614
Management
--Mathematical models.

LC Class. No.: HD30.25 / .M68 2016

Dewey Class. No.: 658.80072/7

Quantitative modelling in marketing and management
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008 180214s2016 si o 000 0 eng d
020 $a 9789814696357 (electronic bk.)
020 $z 9789814696340
035 $a 18643347
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HD30.25 $b .M68 2016
082 0 0 $a 658.80072/7 $2 23
245 0 0 $a Quantitative modelling in marketing and management $h [electronic resource] / $c edited by Luiz Moutinho, Kun-Huang Huarng.
250 $a 2nd ed.
260 $a Singapore : $b World Scientific, $c c2016.
300 $a 1 online resource (xxvii, 540 p.) : $b ill.
588 $a Description based on print version record.
650 0 $a Management $x Mathematical models. $3 814614
650 0 $a Marketing $x Mathematical models. $3 743534
700 1 $a Moutinho, Luiz. $3 744958
700 1 $a Huarng, Kun-Huang. $3 943327
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/9657#t=toc

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