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On behalf of the president = presidential spouses and White House communications strategy today /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	On behalf of the president/ Lauren A. Wright.
Reminder of title:	presidential spouses and White House communications strategy today /
Author:	Wright, Lauren A.
Published:	Santa Barbara, Calif. :Praeger, an imprint of ABC-CLIO, LLC, : 2016.,
Description:	1 online resource (xviii, 198 p.)
Subject:	Communication in politics - United States. -
Online resource:	http://ebooks.abc-clio.com/?isbn=9781440848605
ISBN:	9781440848605 (e-book)

On behalf of the president = presidential spouses and White House communications strategy today /
Wright, Lauren A.

On behalf of the presidentpresidential spouses and White House communications strategy today /[electronic resource] :Lauren A. Wright. - Santa Barbara, Calif. :Praeger, an imprint of ABC-CLIO, LLC,2016. - 1 online resource (xviii, 198 p.)

Includes bibliographical references and index.

The Puzzle Spouses Pose -- What Martha Washington and Michelle Obama Have in Common -- Messengers-in-Chief -- First, Do No Harm : Next, Do What Comes Natural -- The Rhetorical Toolkit Spouses Use to Convince Us -- Does It Work? -- Modernizing Our Perspectives on Presidential Spouses -- Epilogue : An Operative's Guide to Spouse Mobilization in 2016.

"Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"--

ISBN: 9781440848605 (e-book)Subjects--Personal Names:

663624
Clinton, Hillary Rodham.
Subjects--Topical Terms:

569053
Communication in politics
--United States.

LC Class. No.: JA85.2.U6 / W75 2016

Dewey Class. No.: 973.93092/52

On behalf of the president = presidential spouses and White House communications strategy today /
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504 $a Includes bibliographical references and index.
505 0 $a The Puzzle Spouses Pose -- What Martha Washington and Michelle Obama Have in Common -- Messengers-in-Chief -- First, Do No Harm : Next, Do What Comes Natural -- The Rhetorical Toolkit Spouses Use to Convince Us -- Does It Work? -- Modernizing Our Perspectives on Presidential Spouses -- Epilogue : An Operative's Guide to Spouse Mobilization in 2016.
520 $a "Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"-- $c Provided by publisher.
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