國立虎尾科技大學 |

Driving tourism through creative destinations and activities

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Driving tourism through creative destinations and activities/ Alzbeta Kiralova [editor].
其他作者:	Kiralova, Alzbeta,
出版者:	Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:	1 online resource (375 p.) :ill. :
標題:	Tourism - Marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2016-0
ISBN:	9781522520177 (ebk.)

Driving tourism through creative destinations and activities
Driving tourism through creative destinations and activities[electronic resource] /Alzbeta Kiralova [editor]. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (375 p.) :ill.

Includes bibliographical references and index.

Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiralova -- Marketing communication of SMEs acting in creative tourism / Petra Koudelkova -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovsky -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernandez -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonin Pavlicek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Ratz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl --

Restricted to subscribers or individual electronic text purchasers.

"[This book] provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists' motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781522520177 (ebk.)Subjects--Topical Terms:

599886
Tourism
--Marketing.Subjects--Index Terms:

Coopetition

LC Class. No.: G155.A1 / D75 2017e

Dewey Class. No.: 910.688

Driving tourism through creative destinations and activities
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245 0 0 $a Driving tourism through creative destinations and activities $h [electronic resource] / $c Alzbeta Kiralova [editor].
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (375 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiralova -- Marketing communication of SMEs acting in creative tourism / Petra Koudelkova -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovsky -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernandez -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonin Pavlicek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Ratz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl --
505 8 $a Using social networks to create and share experiences in creative tourism / Robert Stefko, Martin Mudrik -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "[This book] provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists' motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 01/07/2017).
650 0 $a Tourism $x Marketing. $3 599886
650 0 $a Tourism. $3 558888
653 $a Coopetition
653 $a Destination management
653 $a Marketing considerations
653 $a Online destination images
653 $a Service development
653 $a Small tourism destinations
653 $a Social networking
700 1 $a Kiralova, Alzbeta, $e editor. $3 1132728
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2016-0