國立虎尾科技大學 |

Social media performance evaluation and success measurements

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social media performance evaluation and success measurements/ Michael A. Brown Sr. [editor].
other author:	Brown, Michael A.,
Published:	Hershey, Pennsylvania :IGI Global, : [2017],
Description:	1 online resource (294 p.) :ill. :
Subject:	Social media. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1963-8
ISBN:	9781522519645 (ebk.)

Social media performance evaluation and success measurements
Social media performance evaluation and success measurements[electronic resource] /Michael A. Brown Sr. [editor]. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (294 p.) :ill.

Includes bibliographical references and index.

Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].

Restricted to subscribers or individual electronic text purchasers.

"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781522519645 (ebk.)Subjects--Topical Terms:

780265
Social media.
Subjects--Index Terms:

Computer mediated communications (CMC)

LC Class. No.: HM742 / .B76 2017e

Dewey Class. No.: 302.231

Social media performance evaluation and success measurements
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245 0 0 $a Social media performance evaluation and success measurements $h [electronic resource] / $c Michael A. Brown Sr. [editor].
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (294 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 01/07/2017).
650 0 $a Social media. $3 780265
650 0 $a Online social networks. $3 565357
650 0 $a Employees $x Rating of. $3 558109
653 $a Computer mediated communications (CMC)
653 $a Crisis communication
653 $a Return on investments
653 $a Social networking and individual performance (SNIP)
653 $a Social networking engagement
653 $a Web 2.0
700 1 $a Brown, Michael A., $c Sr., $e editor. $3 1132835
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1963-8