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Advanced theory and practice in spor...
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Schwarz, Eric C.
Advanced theory and practice in sport marketing
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advanced theory and practice in sport marketing/ Eric C. Schwarz, Jason D. Hunter, and Alan LaFleur.
作者:
Schwarz, Eric C.
其他作者:
Hunter, Jason D.
出版者:
Abingdon, Oxon :Routledge, : c2013.,
面頁冊數:
1 online resource (xxii, 409 p.) :ill. :
標題:
Sports - Marketing. -
電子資源:
http://www.taylorfrancis.com/books/9780203123386
ISBN:
9780203123386 (ebk.)
Advanced theory and practice in sport marketing
Schwarz, Eric C.
Advanced theory and practice in sport marketing
[electronic resource] /Eric C. Schwarz, Jason D. Hunter, and Alan LaFleur. - 2nd ed. - Abingdon, Oxon :Routledge,c2013. - 1 online resource (xxii, 409 p.) :ill.
Includes bibliographical references (p. 383-400) and index.
pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing.
Mode of access: World Wide Web.
ISBN: 9780203123386 (ebk.)Subjects--Topical Terms:
570556
Sports
--Marketing.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: GV716 / .S37 2013
Dewey Class. No.: 796.0688 / S411
Advanced theory and practice in sport marketing
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Includes bibliographical references (p. 383-400) and index.
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pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing.
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http://www.taylorfrancis.com/books/9780203123386
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