國立虎尾科技大學 |

登入

回首頁

Short introduction to strategic mana...

Andersen, Torben Juul.

Short introduction to strategic management

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Short introduction to strategic management/ by Torben Juul Andersen.
作者:	Andersen, Torben Juul.
出版者:	Cambridge :Cambridge University Press, : 2013.,
面頁冊數:	xviii, 297 p. :ill., digital ; : 23 cm.;
標題:	Strategic planning. -
電子資源:	https://doi.org/10.1017/CBO9781139381642
ISBN:	9781139381642

Short introduction to strategic management
Andersen, Torben Juul.

Short introduction to strategic management[electronic resource] /by Torben Juul Andersen. - Cambridge :Cambridge University Press,2013. - xviii, 297 p. :ill., digital ;23 cm. - Cambridge short introductions to management. - Cambridge short introductions to management..

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

ISBN: 9781139381642Subjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HD30.28 / .A516 2013

Dewey Class. No.: 658.4012

Short introduction to strategic management
LDR:01646nam a2200265 a 4500 001 881153
003 UkCbUP
005 20170906101006.0
006 m d
007 cr nn 008maaau
008 180214s2013 enk s 0 eng d
020 $a 9781139381642 $q (electronic bk.)
020 $a 9781107031364 $q (hardback)
020 $a 9781107671355 $q (paperback)
035 $a CR9781139381642
040 $a UkCbUP $b eng $c UkCbUP $d GP
041 0 $a eng
050 0 0 $a HD30.28 $b .A516 2013
082 0 0 $a 658.4012 $2 23
090 $a HD30.28 $b .A544 2013
100 1 $a Andersen, Torben Juul. $3 1129900
245 1 0 $a Short introduction to strategic management $h [electronic resource] / $c by Torben Juul Andersen.
260 $a Cambridge : $b Cambridge University Press, $c 2013.
300 $a xviii, 297 p. : $b ill., digital ; $c 23 cm.
490 1 $a Cambridge short introductions to management
520 $a The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
650 0 $a Strategic planning. $3 556511
650 0 $a Management. $3 558618
830 0 $a Cambridge short introductions to management. $3 1129768
856 4 0 $u https://doi.org/10.1017/CBO9781139381642

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得

Export

取書館別