國立虎尾科技大學 |

Introduction to electronic commerce and social commerce

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Introduction to electronic commerce and social commerce/ by Efraim Turban ... [et al.].
other author:	Turban, Efraim.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xxv, 435 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Business. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-50091-1
ISBN:	9783319500911

Introduction to electronic commerce and social commerce
Introduction to electronic commerce and social commerce[electronic resource] /by Efraim Turban ... [et al.]. - 4th ed. - Cham :Springer International Publishing :2017. - xxv, 435 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC) New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

ISBN: 9783319500911

Standard No.: 10.1007/978-3-319-50091-1doiSubjects--Topical Terms:

558617
Business.

LC Class. No.: HF5548.32 / .T86 2017

Dewey Class. No.: 658.872

Introduction to electronic commerce and social commerce
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