國立虎尾科技大學 |

International communication strategies of Chinese radio and TV networks = initial observations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	International communication strategies of Chinese radio and TV networks/ by Duan Peng.
Reminder of title:	initial observations /
Author:	Peng, Duan.
Published:	Singapore :Springer Singapore : : 2017.,
Description:	ix, 209 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Broadcasting policy - China. -
Online resource:	http://dx.doi.org/10.1007/978-981-10-4460-1
ISBN:	9789811044601

International communication strategies of Chinese radio and TV networks = initial observations /
Peng, Duan.

International communication strategies of Chinese radio and TV networksinitial observations /[electronic resource] :by Duan Peng. - Singapore :Springer Singapore :2017. - ix, 209 p. :ill., digital ;24 cm.

Understanding International Communications -- International Communications in Western Broadcast Media -- International Communications in China's Broadcast Media -- How to Develop China's International Communication of Broadcast Media? -- References.

This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

ISBN: 9789811044601

Standard No.: 10.1007/978-981-10-4460-1doiSubjects--Topical Terms:

1142057
Broadcasting policy
--China.

LC Class. No.: HE8689.9.C6 / P46 2017

Dewey Class. No.: 384.540951

International communication strategies of Chinese radio and TV networks = initial observations /
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