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The economics of motorsports = the case of formula one /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The economics of motorsports/ by Paulo Mourao.
其他題名:	the case of formula one /
作者:	Mourao, Paulo.
出版者:	London :Palgrave Macmillan UK : : 2017.,
面頁冊數:	xxii, 303 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Sports - Economic aspects. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-60249-7
ISBN:	9781137602497

The economics of motorsports = the case of formula one /
Mourao, Paulo.

The economics of motorsportsthe case of formula one /[electronic resource] :by Paulo Mourao. - London :Palgrave Macmillan UK :2017. - xxii, 303 p. :ill., digital ;24 cm.

Chapter 1. Introduction. Chapter 2 -- The Costs and the Benefits of Formula One -- Chapter 3 -- The Oil in the Engines - The Revenues of Formula One -- Chapter 4 -- Determinants of a Victory in Formula One -- Chapter 5 -- How to be a winning team in Formula One -- Chapter 6 -- Surviving the Formula One circus -- Chapter 7 -- The Political Economy of Forumla One -- Chapter 8 -- Descriptive Statistics and Formula One Records -- Conclusions.

This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team's fortunes. Mourao's highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.

ISBN: 9781137602497

Standard No.: 10.1057/978-1-137-60249-7doiSubjects--Topical Terms:

559594
Sports
--Economic aspects.

LC Class. No.: GV716

Dewey Class. No.: 796.069

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