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Corporate communication through soci...

Kaul, Asha.

Corporate communication through social media : = strategies for managing reputation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate communication through social media :/ Asha Kaul, Vidhi Chaudhri.
其他題名:	strategies for managing reputation /
作者:	Kaul, Asha.
其他作者:	Chaudhri, Vidhi.
出版者:	Los Angeles ;SAGE, : c2017.,
面頁冊數:	xvi, 223, 4 p. :ill. ; : 24 cm.;
標題:	Corporations - Public relations. -
ISBN:	9789386446190 (pbk.)

Corporate communication through social media : = strategies for managing reputation /
Kaul, Asha.

Corporate communication through social media :strategies for managing reputation /Asha Kaul, Vidhi Chaudhri. - Los Angeles ;SAGE,c2017. - xvi, 223, 4 p. :ill. ;24 cm.

Includes bibliographical references and index.

The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.

ISBN: 9789386446190 (pbk.)

LCCN: 2017010920Subjects--Topical Terms:

658197
Corporations
--Public relations.

LC Class. No.: HD59 / .K38 2017

Dewey Class. No.: 659.20285/4678

Corporate communication through social media : = strategies for managing reputation /
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300 $a xvi, 223, 4 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
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