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Strategic analysis : = a creative an...

Gander, Jonathan.

Strategic analysis : = a creative and cultural industries perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic analysis :/ Jonathan Gander.
其他題名:	a creative and cultural industries perspective /
作者:	Gander, Jonathan.
出版者:	Abingdon, Oxon ;Routledge, : 2017.,
面頁冊數:	167 p. :ill. ; : 25 cm.;
標題:	Problem solving. -
ISBN:	9781138185265 (cloth)

Strategic analysis : = a creative and cultural industries perspective /
Gander, Jonathan.

Strategic analysis :a creative and cultural industries perspective /Jonathan Gander. - Abingdon, Oxon ;Routledge,2017. - 167 p. :ill. ;25 cm. - Mastering management in the creative and cultural industries. - Mastering management in the creative and cultural industries..

Includes bibliographical references and index.

Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products -- Crafting a strategy -- Conclusions -- Index.

ISBN: 9781138185265 (cloth)

LCCN: 2016033702Subjects--Topical Terms:

527887
Problem solving.

LC Class. No.: HD9999.C9472 / G36 2017

Dewey Class. No.: 658.4/012

Strategic analysis : = a creative and cultural industries perspective /
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