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Strategic analysis : = a creative an...

Gander, Jonathan.

Strategic analysis : = a creative and cultural industries perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic analysis :/ Jonathan Gander.
Reminder of title:	a creative and cultural industries perspective /
Author:	Gander, Jonathan.
Published:	Abingdon, Oxon ;Routledge, : 2017.,
Description:	167 p. :ill. ; : 25 cm.;
Subject:	Problem solving. -
ISBN:	9781138185265 (cloth)

Strategic analysis : = a creative and cultural industries perspective /
Gander, Jonathan.

Strategic analysis :a creative and cultural industries perspective /Jonathan Gander. - Abingdon, Oxon ;Routledge,2017. - 167 p. :ill. ;25 cm. - Mastering management in the creative and cultural industries. - Mastering management in the creative and cultural industries..

Includes bibliographical references and index.

Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products -- Crafting a strategy -- Conclusions -- Index.

ISBN: 9781138185265 (cloth)

LCCN: 2016033702Subjects--Topical Terms:

527887
Problem solving.

LC Class. No.: HD9999.C9472 / G36 2017

Dewey Class. No.: 658.4/012

Strategic analysis : = a creative and cultural industries perspective /
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020 $a 9781138185265 (cloth)
020 $a 9781138185272 (pbk.) : $c NT1411
020 $z 9781315644592 (ebk.)
035 $a (OCoLC)967919464 $z (OCoLC)960836901 $z (OCoLC)960837312
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050 0 0 $a HD9999.C9472 $b G36 2017
082 0 0 $a 658.4/012 $2 23
100 1 $a Gander, Jonathan. $3 1144746
245 1 0 $a Strategic analysis : $b a creative and cultural industries perspective / $c Jonathan Gander.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2017.
300 $a 167 p. : $b ill. ; $c 25 cm.
490 1 $a Mastering management in the creative and cultural industries
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products -- Crafting a strategy -- Conclusions -- Index.
650 0 $a Problem solving. $3 527887
650 0 $a Strategic planning. $3 556511
650 0 $a Cultural industries. $3 807570
830 0 $a Mastering management in the creative and cultural industries. $3 1144747