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Driving green consumerism through strategic sustainability marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Driving green consumerism through strategic sustainability marketing/ Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors.
other author:	Quoquab, Farzana,
Published:	Hershey, Pennsylvania :IGI Global, : [2018],
Description:	1 online resource (xx, 301 p.)
Subject:	Green marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5
ISBN:	9781522529132 (ebook)

Driving green consumerism through strategic sustainability marketing
Driving green consumerism through strategic sustainability marketing[electronic resource] /Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xx, 301 p.)

Includes bibliographical references and index.

Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry.

Restricted to subscribers or individual electronic text purchasers.

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--

ISBN: 9781522529132 (ebook)Subjects--Topical Terms:

643664
Green marketing.

LC Class. No.: HF5413 / .D75 2018e

Dewey Class. No.: 658.8/02

Driving green consumerism through strategic sustainability marketing
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245 0 0 $a Driving green consumerism through strategic sustainability marketing $h [electronic resource] / $c Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xx, 301 p.)
504 $a Includes bibliographical references and index.
505 0 $a Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- $c Provided by publisher.
650 0 $a Green marketing. $3 643664
650 0 $a Consumer behavior $x Environmental aspects. $3 1155799
650 0 $a Environmentalism. $3 561861
650 0 $a Consumption (Economics) $x Environmental aspects. $3 574422
700 1 $a Quoquab, Farzana, $d 1978- $e editor. $3 1155796
700 1 $a Thurasamy, Ramayah, $d 1964- $e editor. $3 1155797
700 1 $a Mohammad, Jihad, $d 1970- $e editor. $3 1155798
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5