國立虎尾科技大學 |

Green marketing and environmental responsibility in modern corporations

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Green marketing and environmental responsibility in modern corporations/ Thangasamy Esakki [editor].
other author:	Esakki, Thangasamy,
Published:	Hershey, Pennsylvania :IGI Global, : [2017],
Description:	1 online resource (ill, 314 p.) :ill. :
Subject:	Green marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2331-4
ISBN:	9781522523321 (ebook)

Green marketing and environmental responsibility in modern corporations
Green marketing and environmental responsibility in modern corporations[electronic resource] /Thangasamy Esakki [editor]. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (ill, 314 p.) :ill.

Includes bibliographical references and index.

Green marketing as a tool for reducing environmental footprint of the construction industry / Begum Sertyesilisik -- The G4 initiatives: go green global gear up initiatives / Sudha Bhuvaneswari Kannan -- Green consumption: a study to understand consumers' organic food consumption / Ozan Kaya, Feridun Duman -- Emerging strategies in green marketing within the new sustainability paradigm: strategies in green marketing / Manoj Kumar -- Consumers' intentions to purchase organic food products / Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki -- The impact of green attributes from suppliers on supply chain performance / Jose Roberto Mendoza Fong [and 4 others] -- Why do companies engage in green marketing?: alternative green marketing strategies and the motivations for the green marketing approach / Ozge Kirezli, Melis Kaytaz Yigit -- Practice of green marketing activities in the organic agricultural sector in Turkey / Veysel Asoglu, Halil Ibrahim Sengun -- Eco-friendly culpabilities of modern corporates on ecological marketing: an overview / Thangasamy Esakki -- Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention / Norazah Mohd Suki, Norbayah Mohd Suki -- An overview of electric vehicle technology: a vision towards sustainable transportation / Nadia Adnan [and 4 others] -- A comparative study on GFT adoption behaviour among Malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Amir Noor Noor.

Restricted to subscribers or individual electronic text purchasers.

"[This book] is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations"--Provided by publisher.

ISBN: 9781522523321 (ebook)Subjects--Topical Terms:

643664
Green marketing.

LC Class. No.: HF5413 / .G74 2017e

Dewey Class. No.: 658.802

Green marketing and environmental responsibility in modern corporations
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245 0 0 $a Green marketing and environmental responsibility in modern corporations $h [electronic resource] / $c Thangasamy Esakki [editor].
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (ill, 314 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Green marketing as a tool for reducing environmental footprint of the construction industry / Begum Sertyesilisik -- The G4 initiatives: go green global gear up initiatives / Sudha Bhuvaneswari Kannan -- Green consumption: a study to understand consumers' organic food consumption / Ozan Kaya, Feridun Duman -- Emerging strategies in green marketing within the new sustainability paradigm: strategies in green marketing / Manoj Kumar -- Consumers' intentions to purchase organic food products / Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki -- The impact of green attributes from suppliers on supply chain performance / Jose Roberto Mendoza Fong [and 4 others] -- Why do companies engage in green marketing?: alternative green marketing strategies and the motivations for the green marketing approach / Ozge Kirezli, Melis Kaytaz Yigit -- Practice of green marketing activities in the organic agricultural sector in Turkey / Veysel Asoglu, Halil Ibrahim Sengun -- Eco-friendly culpabilities of modern corporates on ecological marketing: an overview / Thangasamy Esakki -- Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention / Norazah Mohd Suki, Norbayah Mohd Suki -- An overview of electric vehicle technology: a vision towards sustainable transportation / Nadia Adnan [and 4 others] -- A comparative study on GFT adoption behaviour among Malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Amir Noor Noor.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "[This book] is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations"--Provided by publisher.
650 0 $a Green marketing. $3 643664
650 0 $a Social responsibility of business. $3 558803
700 1 $a Esakki, Thangasamy, $e editor. $3 1155821
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2331-4