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Global place branding campaigns across cities, regions, and nations

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global place branding campaigns across cities, regions, and nations/ Ahmet Bayraktar and Can Uslay, editors.
其他作者:	Bayraktar, Ahmet,
出版者:	Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:	1 online resource (xxii, 368 p.) :ill. :
標題:	Place marketing - Periodicals. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0576-1
ISBN:	9781522505778 (ebook)

Global place branding campaigns across cities, regions, and nations
Global place branding campaigns across cities, regions, and nations[electronic resource] /Ahmet Bayraktar and Can Uslay, editors. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xxii, 368 p.) :ill.

Includes bibliographical references and index.

GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ulke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begum Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorstrom -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu.

Restricted to subscribers or individual electronic text purchasers.

"This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--Provided by publisher.

ISBN: 9781522505778 (ebook)Subjects--Topical Terms:

834408
Place marketing
--Periodicals.

LC Class. No.: G155.A1 / G488 2017e

Dewey Class. No.: 910.68/8

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520 3 $a "This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--Provided by publisher.
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