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Using social marketing for public em...
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Meyer-Emerick, Nancy.,
Using social marketing for public emergency preparedness = social change for community resilience /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Using social marketing for public emergency preparedness/ Nancy Meyer-Emerick.
其他題名:
social change for community resilience /
作者:
Meyer-Emerick, Nancy.,
出版者:
New York :Routledge, : 2016.,
面頁冊數:
1 online resource (vii, 117 p.)
標題:
Emergency management. -
電子資源:
https://www.taylorfrancis.com/books/9781317420507
ISBN:
9781317420507 (e-book)
Using social marketing for public emergency preparedness = social change for community resilience /
Meyer-Emerick, Nancy.,
Using social marketing for public emergency preparedness
social change for community resilience /[electronic resource] :Nancy Meyer-Emerick. - New York :Routledge,2016. - 1 online resource (vii, 117 p.)
Includes bibliographical references and index.
1. The role of preparedness in building a resilient nation -- 2. The challenge : moving from complacency to readiness --3. Identification of priority groups -- 4. Developing a detailed social marketing plan -- 5. Working with your local community -- 6. Alternatives to traditional resources -- 7. Education, social marketing, and the law.
ISBN: 9781317420507 (e-book)Subjects--Topical Terms:
560995
Emergency management.
LC Class. No.: HV551.2 / .M487 2016
Dewey Class. No.: 363.347 / M612
Using social marketing for public emergency preparedness = social change for community resilience /
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