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Creating value with big data analyti...

Kooge, Edwin.

Creating value with big data analytics = making smarter marketing decisions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Creating value with big data analytics/ Peter C. Verhoef, Edwin Kooge and Natasha Walk.
Reminder of title:	making smarter marketing decisions /
Author:	Verhoef, Peter C.,
other author:	Kooge, Edwin.
Published:	London :Routledge, : 2016.,
Description:	1 online resource (xxii, 316 p.)
Subject:	Big data. -
Online resource:	https://www.taylorfrancis.com/books/9781317561927
ISBN:	9781317561927 (e-book)

Creating value with big data analytics = making smarter marketing decisions /
Verhoef, Peter C.,

Creating value with big data analyticsmaking smarter marketing decisions /[electronic resource] :Peter C. Verhoef, Edwin Kooge and Natasha Walk. - London :Routledge,2016. - 1 online resource (xxii, 316 p.)

Includes bibliographical references and index.

1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.

ISBN: 9781317561927 (e-book)Subjects--Topical Terms:

981821
Big data.

LC Class. No.: HF5415.32 / .V475 2016

Dewey Class. No.: 658.83 / V514

Creating value with big data analytics = making smarter marketing decisions /
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020 $a 9781317561927 (e-book)
020 $a 9781315734750 (e-book : PDF)
020 $a 9781317561903 (e-book: Mobi)
020 $a 9781317561910 (e-book: ePub)
020 $a 9781138837959 (hardback)
020 $a 9781138837973 (paperback)
035 $a (OCoLC)958098912
035 $a 1071025567
040 $a FlBoTFG $c FlBoTFG
050 4 $a HF5415.32 $b .V475 2016
082 0 4 $a 658.83 $b V514
100 1 $a Verhoef, Peter C., $e author. $3 1156440
245 1 0 $a Creating value with big data analytics $h [electronic resource] : $b making smarter marketing decisions / $c Peter C. Verhoef, Edwin Kooge and Natasha Walk.
260 $a London : $b Routledge, $c 2016.
300 $a 1 online resource (xxii, 316 p.)
504 $a Includes bibliographical references and index.
505 0 $a 1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.
650 0 $a Big data. $3 981821
650 0 $a Consumer profiling. $3 573342
650 0 $a Marketing $x Data processing. $3 842856
700 1 $a Kooge, Edwin. $3 1156441
700 1 $a Walk, Natasha. $3 1156442
856 4 0 $u https://www.taylorfrancis.com/books/9781317561927

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