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Questionnaire design : = how to plan...

Brace, Ian, (1949-)

Questionnaire design : = how to plan, structure and write survey material for effective market research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Questionnaire design :/ Ian Brace.
其他題名:	how to plan, structure and write survey material for effective market research /
作者:	Brace, Ian,
出版者:	London :KoganPage, : 2018.,
面頁冊數:	viii, 382 p. :ill. ; : 24 cm.;
標題:	Marketing research - Methodology. -
ISBN:	9780749481971 (pbk.) :

Questionnaire design : = how to plan, structure and write survey material for effective market research /
Brace, Ian,1949-

Questionnaire design :how to plan, structure and write survey material for effective market research /Ian Brace. - 4th ed. - London :KoganPage,2018. - viii, 382 p. :ill. ;24 cm. - Market research in practice.

Includes bibliographical references and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

ISBN: 9780749481971 (pbk.) :NT1198

LCCN: 2018285673Subjects--Topical Terms:

562101
Marketing research
--Methodology.

LC Class. No.: HF5415.3 / .B683 2018

Dewey Class. No.: 658.83

Questionnaire design : = how to plan, structure and write survey material for effective market research /
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