國立虎尾科技大學 |

Harvest for the World : = A Practice in Strategic Non-Profit Communication in Multicultural Communities.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Harvest for the World :/
其他題名:	A Practice in Strategic Non-Profit Communication in Multicultural Communities.
作者:	Allen, Avery.
面頁冊數:	1 online resource (128 pages)
附註:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
標題:	Communication. -
電子資源:	click for full text (PQDT)
ISBN:	9781369888195

Harvest for the World : = A Practice in Strategic Non-Profit Communication in Multicultural Communities.
Allen, Avery.

Harvest for the World :A Practice in Strategic Non-Profit Communication in Multicultural Communities. - 1 online resource (128 pages)

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)

Includes bibliographical references

Feed & Seed is a food justice organization located in Greenville, South Carolina. Recently, the organization partnered with Spinx Corporation, a South Carolina based gas station and convenience store chain, to form the Spinx Market Garden. Spinx Market Garden is the latest Feed & Seed project designed to bring fresh and affordable nutrition options to an area in West Greenville that is considered a food desert. Feed & Seed has expressed a desire to increase outreach and engagement with multicultural community stakeholders in the West Greenville area. The purpose of this thesis project was to utilize strategic health communication theory to assist Feed & Seed in implementing outreach efforts that build community relationships and boost engagement for the Spinx Market Garden. I utilized strategic non-profit communication techniques as described by Patterson & Radtke (2009) to conduct a communication audit and create a plans book of recommendations to address Feed & Seed's outreach reach and engagement concerns. I conducted meta-research on existing Feed & Seed data and communications and generated new data from interviews with organization internal stakeholders and external community stakeholders to inform the recommendations. I used diffusion of innovation theory (Rogers, 2003) as the theoretical framework to conduct the research and to guide the plans book recommendations. The plans book content also draws influence from a culturally sensitive approach (Dutta, 2008) to assist the Feed & Seed in achieving the organizational objective of increased and meaningful multicultural outreach and engagement within the West Greenville area.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369888195Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Harvest for the World : = A Practice in Strategic Non-Profit Communication in Multicultural Communities.
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504 $a Includes bibliographical references
520 $a Feed & Seed is a food justice organization located in Greenville, South Carolina. Recently, the organization partnered with Spinx Corporation, a South Carolina based gas station and convenience store chain, to form the Spinx Market Garden. Spinx Market Garden is the latest Feed & Seed project designed to bring fresh and affordable nutrition options to an area in West Greenville that is considered a food desert. Feed & Seed has expressed a desire to increase outreach and engagement with multicultural community stakeholders in the West Greenville area. The purpose of this thesis project was to utilize strategic health communication theory to assist Feed & Seed in implementing outreach efforts that build community relationships and boost engagement for the Spinx Market Garden. I utilized strategic non-profit communication techniques as described by Patterson & Radtke (2009) to conduct a communication audit and create a plans book of recommendations to address Feed & Seed's outreach reach and engagement concerns. I conducted meta-research on existing Feed & Seed data and communications and generated new data from interviews with organization internal stakeholders and external community stakeholders to inform the recommendations. I used diffusion of innovation theory (Rogers, 2003) as the theoretical framework to conduct the research and to guide the plans book recommendations. The plans book content also draws influence from a culturally sensitive approach (Dutta, 2008) to assist the Feed & Seed in achieving the organizational objective of increased and meaningful multicultural outreach and engagement within the West Greenville area.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
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