國立虎尾科技大學 |

Harvest for the World : = A Practice in Strategic Non-Profit Communication in Multicultural Communities.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Harvest for the World :/
Reminder of title:	A Practice in Strategic Non-Profit Communication in Multicultural Communities.
Author:	Allen, Avery.
Description:	1 online resource (128 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9781369888195

Harvest for the World : = A Practice in Strategic Non-Profit Communication in Multicultural Communities.
Allen, Avery.

Harvest for the World :A Practice in Strategic Non-Profit Communication in Multicultural Communities. - 1 online resource (128 pages)

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)

Includes bibliographical references

Feed & Seed is a food justice organization located in Greenville, South Carolina. Recently, the organization partnered with Spinx Corporation, a South Carolina based gas station and convenience store chain, to form the Spinx Market Garden. Spinx Market Garden is the latest Feed & Seed project designed to bring fresh and affordable nutrition options to an area in West Greenville that is considered a food desert. Feed & Seed has expressed a desire to increase outreach and engagement with multicultural community stakeholders in the West Greenville area. The purpose of this thesis project was to utilize strategic health communication theory to assist Feed & Seed in implementing outreach efforts that build community relationships and boost engagement for the Spinx Market Garden. I utilized strategic non-profit communication techniques as described by Patterson & Radtke (2009) to conduct a communication audit and create a plans book of recommendations to address Feed & Seed's outreach reach and engagement concerns. I conducted meta-research on existing Feed & Seed data and communications and generated new data from interviews with organization internal stakeholders and external community stakeholders to inform the recommendations. I used diffusion of innovation theory (Rogers, 2003) as the theoretical framework to conduct the research and to guide the plans book recommendations. The plans book content also draws influence from a culturally sensitive approach (Dutta, 2008) to assist the Feed & Seed in achieving the organizational objective of increased and meaningful multicultural outreach and engagement within the West Greenville area.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369888195Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Harvest for the World : = A Practice in Strategic Non-Profit Communication in Multicultural Communities.
LDR:02913ntm a2200337Ki 4500 001 908961
005 20180419104823.5
006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9781369888195
035 $a (MiAaPQ)AAI10275480
035 $a (MiAaPQ)clemson:14373
035 $a AAI10275480
040 $a MiAaPQ $b eng $c MiAaPQ
099 $a TUL $f hyy $c available through World Wide Web
100 1 $a Allen, Avery. $3 1179400
245 1 0 $a Harvest for the World : $b A Practice in Strategic Non-Profit Communication in Multicultural Communities.
264 0 $c 2017
300 $a 1 online resource (128 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Adviser: Erin M. Ash.
502 $a Thesis (M.A.) $c Clemson University $d 2017.
504 $a Includes bibliographical references
520 $a Feed & Seed is a food justice organization located in Greenville, South Carolina. Recently, the organization partnered with Spinx Corporation, a South Carolina based gas station and convenience store chain, to form the Spinx Market Garden. Spinx Market Garden is the latest Feed & Seed project designed to bring fresh and affordable nutrition options to an area in West Greenville that is considered a food desert. Feed & Seed has expressed a desire to increase outreach and engagement with multicultural community stakeholders in the West Greenville area. The purpose of this thesis project was to utilize strategic health communication theory to assist Feed & Seed in implementing outreach efforts that build community relationships and boost engagement for the Spinx Market Garden. I utilized strategic non-profit communication techniques as described by Patterson & Radtke (2009) to conduct a communication audit and create a plans book of recommendations to address Feed & Seed's outreach reach and engagement concerns. I conducted meta-research on existing Feed & Seed data and communications and generated new data from interviews with organization internal stakeholders and external community stakeholders to inform the recommendations. I used diffusion of innovation theory (Rogers, 2003) as the theoretical framework to conduct the research and to guide the plans book recommendations. The plans book content also draws influence from a culturally sensitive approach (Dutta, 2008) to assist the Feed & Seed in achieving the organizational objective of increased and meaningful multicultural outreach and engagement within the West Greenville area.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Clemson University. $b Communication Studies. $3 1179401
773 0 $t Masters Abstracts International $g 56-05(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10275480 $z click for full text (PQDT)