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Audience Reactions to Computer-Generated Imagery in Video.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Audience Reactions to Computer-Generated Imagery in Video./
Author:	Rohlf, Bradley M.
Description:	1 online resource (203 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355158465

Audience Reactions to Computer-Generated Imagery in Video.
Rohlf, Bradley M.

Audience Reactions to Computer-Generated Imagery in Video. - 1 online resource (203 pages)

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

Computer-generated imagery (CGI) has evolved into a common aesthetic fixture within the visual landscape of modern American society. While computers and CGI are relatively new elements of cinematic production, they have a direct and profound impact on the audience experience. This production aesthetic physically stimulates the senses of video consumers potentially at the expense of what many consider to be traditional literary quality. This study examines the interpretation and effects of these CGI enhancements on a college audience by applying Dale's Cone of Experience to audience perceptions and expectations of realism in videos. Audience believability and satisfaction were measured using a two-group, nonrandom selection quasi-experiment with pre-test and post-test design. Groups were matched using a pre-test survey that identified similarities in demographics and video consumption habits. The post-test survey compared results of the influence of CGI enhancements on audience responses to the impact of traditional effects. Among the results of the study, it was found that CGI did not significantly increase believability and satisfaction. It also did not increase audience recall and learning retention.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355158465Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Audience Reactions to Computer-Generated Imagery in Video.
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245 1 0 $a Audience Reactions to Computer-Generated Imagery in Video.
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500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Mark Piwinsky.
502 $a Thesis (Ph.D.) $c Indiana University of Pennsylvania $d 2017.
504 $a Includes bibliographical references
520 $a Computer-generated imagery (CGI) has evolved into a common aesthetic fixture within the visual landscape of modern American society. While computers and CGI are relatively new elements of cinematic production, they have a direct and profound impact on the audience experience. This production aesthetic physically stimulates the senses of video consumers potentially at the expense of what many consider to be traditional literary quality. This study examines the interpretation and effects of these CGI enhancements on a college audience by applying Dale's Cone of Experience to audience perceptions and expectations of realism in videos. Audience believability and satisfaction were measured using a two-group, nonrandom selection quasi-experiment with pre-test and post-test design. Groups were matched using a pre-test survey that identified similarities in demographics and video consumption habits. The post-test survey compared results of the influence of CGI enhancements on audience responses to the impact of traditional effects. Among the results of the study, it was found that CGI did not significantly increase believability and satisfaction. It also did not increase audience recall and learning retention.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Mass communication. $3 1179310
650 4 $a Film studies. $3 1179264
655 7 $a Electronic books. $2 local $3 554714
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