國立虎尾科技大學 |

Cult of Personalities : = The Influence Economy of Digital Culture.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Cult of Personalities :/
其他題名:	The Influence Economy of Digital Culture.
作者:	Zolides, Andrew.
面頁冊數:	1 online resource (281 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
標題:	Communication. -
電子資源:	click for full text (PQDT)
ISBN:	9780355172492

Cult of Personalities : = The Influence Economy of Digital Culture.
Zolides, Andrew.

Cult of Personalities :The Influence Economy of Digital Culture. - 1 online resource (281 pages)

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

Technological convergence has enabled consumers more freedom in media production but that also extends to the production of identity. The tools of purposefully constructing one's own public persona across a variety of media have expanded, meaning the logics of fame and the celebrity industry have spread to the masses. When everyone is capable of managing themselves as a celebrity, new industries emerge to support and benefit from those activities. Neoliberal economics that encourage freelance, project-based labor and lead to increased precarity for the average worker mean a new reliance upon generating and maintaining valuable networks using these platforms. The result is something this dissertation calls the influence economy, a system wherein self-promotion is encouraged and value is assigned and rewarded based on the ability to create and maintain a desirable audience. In the influence economy, everyone is a potential media personality and thus performs the labor of spreading messages. How this labor is valued and compensated is the focus of this dissertation, as I look to compare the strategies and industrial practices of celebrities, corporations, and activist groups to argue that even when utilizing social media for various end-goals, the logics of the influence economy and the power of individual personalities reign supreme.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355172492Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Cult of Personalities : = The Influence Economy of Digital Culture.
LDR:03348ntm a2200361Ki 4500 001 909033
005 20180419104824.5
006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355172492
035 $a (MiAaPQ)AAI10621023
035 $a (MiAaPQ)wisc:14759
035 $a AAI10621023
040 $a MiAaPQ $b eng $c MiAaPQ
099 $a TUL $f hyy $c available through World Wide Web
100 1 $a Zolides, Andrew. $3 1179529
245 1 0 $a Cult of Personalities : $b The Influence Economy of Digital Culture.
264 0 $c 2017
300 $a 1 online resource (281 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Derek R. Johnson.
502 $a Thesis (Ph.D.) $c The University of Wisconsin - Madison $d 2017.
504 $a Includes bibliographical references
520 $a Technological convergence has enabled consumers more freedom in media production but that also extends to the production of identity. The tools of purposefully constructing one's own public persona across a variety of media have expanded, meaning the logics of fame and the celebrity industry have spread to the masses. When everyone is capable of managing themselves as a celebrity, new industries emerge to support and benefit from those activities. Neoliberal economics that encourage freelance, project-based labor and lead to increased precarity for the average worker mean a new reliance upon generating and maintaining valuable networks using these platforms. The result is something this dissertation calls the influence economy, a system wherein self-promotion is encouraged and value is assigned and rewarded based on the ability to create and maintain a desirable audience. In the influence economy, everyone is a potential media personality and thus performs the labor of spreading messages. How this labor is valued and compensated is the focus of this dissertation, as I look to compare the strategies and industrial practices of celebrities, corporations, and activist groups to argue that even when utilizing social media for various end-goals, the logics of the influence economy and the power of individual personalities reign supreme.
520 $a I draw upon discourse analysis and critical media industry studies approaches to examine the businesses and labor surrounding this influence economy. The growth of ancillary companies devoted to helping people and corporations create meaningful and profitable social media profiles shows an increased focus on this understanding of consumer relations. This of course requires a reflexive and critical eye that does not take industry discourse at face value. By probing into this discourse, both positive and negative, I show how the contemporary social media economy disciplines online behavior and the inherent stakes this has for political action and the limitations on defining oneself.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Mass communication. $3 1179310
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0708
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of Wisconsin - Madison. $b Communication Arts. $3 1179530
773 0 $t Dissertation Abstracts International $g 79-01A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10621023 $z click for full text (PQDT)