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Evaluating Television Shows : = The Influences of Commercials and Customized Ratings on Perceived Enjoyment.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Evaluating Television Shows :/
其他題名:	The Influences of Commercials and Customized Ratings on Perceived Enjoyment.
作者:	Saks, Jeremy.
面頁冊數:	1 online resource (97 pages)
附註:	Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
Contained By:	Dissertation Abstracts International78-11A(E).
標題:	Communication. -
電子資源:	click for full text (PQDT)
ISBN:	9781369981155

Evaluating Television Shows : = The Influences of Commercials and Customized Ratings on Perceived Enjoyment.
Saks, Jeremy.

Evaluating Television Shows :The Influences of Commercials and Customized Ratings on Perceived Enjoyment. - 1 online resource (97 pages)

Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

This dissertation, comprised of two experimental studies, focuses on the impact of pairing targeted advertisements and ratings with television programming for college-aged individuals in terms of media enjoyment. The first experiment, building off of Saks (2013), examines how pairing television shows with either age-congruent or age- incongruent advertisements can influence participants' enjoyment of shows from three different genres outside of the participants' age demographic. The second experiment moves into the realm of targeted ratings, similar to those utilized by websites like Netflix. That experiment explores how individuals are influenced by manipulated ratings telling them how much they will supposedly like a show. The results from the first study, which utilized Mandler's Discrepancy/Evaluation theory, show no statistical significance in terms of change in enjoyment when viewers' saw shows outside of their age demographic paired with either age-congruent or age-incongruent advertisements. The second study, however, showed statistical significance for individuals' enjoyment being manipulated by randomly assigned supposedly targeted ratings. Various explanations for both phenomena are discussed.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369981155Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Evaluating Television Shows : = The Influences of Commercials and Customized Ratings on Perceived Enjoyment.
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520 $a This dissertation, comprised of two experimental studies, focuses on the impact of pairing targeted advertisements and ratings with television programming for college-aged individuals in terms of media enjoyment. The first experiment, building off of Saks (2013), examines how pairing television shows with either age-congruent or age- incongruent advertisements can influence participants' enjoyment of shows from three different genres outside of the participants' age demographic. The second experiment moves into the realm of targeted ratings, similar to those utilized by websites like Netflix. That experiment explores how individuals are influenced by manipulated ratings telling them how much they will supposedly like a show. The results from the first study, which utilized Mandler's Discrepancy/Evaluation theory, show no statistical significance in terms of change in enjoyment when viewers' saw shows outside of their age demographic paired with either age-congruent or age-incongruent advertisements. The second study, however, showed statistical significance for individuals' enjoyment being manipulated by randomly assigned supposedly targeted ratings. Various explanations for both phenomena are discussed.
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