國立虎尾科技大學 |

Understanding Innovations and Conventions and Their Diffusion Process in Online Social Media.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Understanding Innovations and Conventions and Their Diffusion Process in Online Social Media./
作者:	Rotabi, Rahmtin.
面頁冊數:	1 online resource (136 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-03(E), Section: B.
Contained By:	Dissertation Abstracts International79-03B(E).
標題:	Computer science. -
電子資源:	click for full text (PQDT)
ISBN:	9780355528602

Understanding Innovations and Conventions and Their Diffusion Process in Online Social Media.
Rotabi, Rahmtin.

Understanding Innovations and Conventions and Their Diffusion Process in Online Social Media. - 1 online resource (136 pages)

Source: Dissertation Abstracts International, Volume: 79-03(E), Section: B.

Thesis (Ph.D.)

Includes bibliographical references

This thesis investigates innovations, trends, conventions and practices in online social media. Tackling these problems will give more insight into how their users use these online platforms with the hope that the results can be generalized to the offline world. Every major step in human history was accompanied by an innovation, from the time that mankind invented and mastered the production of fire, to the invention of the World Wide Web. The societal process of adopting innovations has been a case that has fascinated many researchers throughout the past century. Prior to the existence of online social networks, economists and sociologists were able to study these phenomena on small groups of people through microeconomics and microsociology. However, the data gathered from these online communities help us to take one step further, initiating studies on macroeconomic and macrosociologal problems---in addition to the previous two areas. Work in this thesis sheds light on the properties of both innovators and laggards, the expansion and adaptation of innovation, competition among innovations with the same purpose, and the eventual crowding out of competitor innovations in the target society. Lastly, we look at the bigger picture by studying the entire diffusion process as a whole, abstracting out a great deal of details. This offers a view on why every single idea, content, product, etc., fails to go viral.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355528602Subjects--Topical Terms:

573171
Computer science.
Index Terms--Genre/Form:

554714
Electronic books.

Understanding Innovations and Conventions and Their Diffusion Process in Online Social Media.
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504 $a Includes bibliographical references
520 $a This thesis investigates innovations, trends, conventions and practices in online social media. Tackling these problems will give more insight into how their users use these online platforms with the hope that the results can be generalized to the offline world. Every major step in human history was accompanied by an innovation, from the time that mankind invented and mastered the production of fire, to the invention of the World Wide Web. The societal process of adopting innovations has been a case that has fascinated many researchers throughout the past century. Prior to the existence of online social networks, economists and sociologists were able to study these phenomena on small groups of people through microeconomics and microsociology. However, the data gathered from these online communities help us to take one step further, initiating studies on macroeconomic and macrosociologal problems---in addition to the previous two areas. Work in this thesis sheds light on the properties of both innovators and laggards, the expansion and adaptation of innovation, competition among innovations with the same purpose, and the eventual crowding out of competitor innovations in the target society. Lastly, we look at the bigger picture by studying the entire diffusion process as a whole, abstracting out a great deal of details. This offers a view on why every single idea, content, product, etc., fails to go viral.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
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