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Message Framing and Physical Activity : = One Size Fits All Versus a Tailored Approach.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Message Framing and Physical Activity :/
Reminder of title:	One Size Fits All Versus a Tailored Approach.
Author:	Mantis, Konstantinos.
Description:	1 online resource (161 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 78-11(E), Section: B.
Contained By:	Dissertation Abstracts International78-11B(E).
Subject:	Kinesiology. -
Online resource:	click for full text (PQDT)
ISBN:	9781369878387

Message Framing and Physical Activity : = One Size Fits All Versus a Tailored Approach.
Mantis, Konstantinos.

Message Framing and Physical Activity :One Size Fits All Versus a Tailored Approach. - 1 online resource (161 pages)

Source: Dissertation Abstracts International, Volume: 78-11(E), Section: B.

Thesis (Ph.D.)

Includes bibliographical references

Message framing (i.e., emphasis on gains or losses) is a communication strategy that has been used to promote physical activity (PA). Previous research has led to inconsistent results regarding the persuasive effect of gains and losses. The purpose of this dissertation was to explore whether a fit between message content and individuals' motivational orientation improves the effectiveness of messages. Undergraduate students participated in studies via the Department of Psychology SONA system.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369878387Subjects--Topical Terms:

721210
Kinesiology.
Index Terms--Genre/Form:

554714
Electronic books.

Message Framing and Physical Activity : = One Size Fits All Versus a Tailored Approach.
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245 1 0 $a Message Framing and Physical Activity : $b One Size Fits All Versus a Tailored Approach.
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300 $a 1 online resource (161 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 78-11(E), Section: B.
500 $a Adviser: Spyridoula Vazou.
502 $a Thesis (Ph.D.) $c Iowa State University $d 2017.
504 $a Includes bibliographical references
520 $a Message framing (i.e., emphasis on gains or losses) is a communication strategy that has been used to promote physical activity (PA). Previous research has led to inconsistent results regarding the persuasive effect of gains and losses. The purpose of this dissertation was to explore whether a fit between message content and individuals' motivational orientation improves the effectiveness of messages. Undergraduate students participated in studies via the Department of Psychology SONA system.
520 $a Study 1 (n = 441) tested whether a fit between Frame (gains, losses), Regulatory Focus (promoters, preventers), and Message Valence (positive, negative, mixed) improves the persuasiveness of PA messages. Study 2 (n = 449) explored the effect of gains / losses by using different probability sizes. Study 1 revealed a three-way interaction on attitude, F(2, 428) = 5.25, p = .006, partial eta2 = .024. Gains / losses worked better for promoters / preventers, respectively, when exposed to mixed content. Study 2 disclosed a main effect for Frame, F(1, 436) = 6.57, p = .011, partial eta2 = .015, with losses being more effective on vigorous-intensity PA (VPA) intention; a main effect for Magnitude on moderate-intensity PA intention scores, F(2, 436) = 4.27, p = .015, partial eta 2 = .019, with an emphasis on 10 vs. 15% being more persuasive, followed by 5 vs. 10%, and 15 vs. 20%; and a Focus x Magnitude x Frame interaction on VPA intention, F(2, 436) = 4.13, p = .017, partial eta2 = .019, with losses being more effective for promoters when exposed to small (5 vs. 10%) and big probabilities (15 vs. 20%), and more effective for preventers when exposed to medium (10 vs. 15%) and big probabilities (15 vs. 20%). These results indicate that customized messages can improve the effectiveness of mass media campaigns that disseminate the PA guidelines, which in turn can improve other sectors of the National Physical Activity Plan (e.g., Healthcare, etc.).
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Kinesiology. $3 721210
650 4 $a Psychology. $3 555998
655 7 $a Electronic books. $2 local $3 554714
690 $a 0575
690 $a 0621
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Iowa State University. $b Kinesiology. $3 1179631
773 0 $t Dissertation Abstracts International $g 78-11B(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10236842 $z click for full text (PQDT)