國立虎尾科技大學 |

Using Grunig's Situational Theory for Analysis of Frames in Human Trafficking Awareness Organizations' YouTube Videos.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Using Grunig's Situational Theory for Analysis of Frames in Human Trafficking Awareness Organizations' YouTube Videos./
Author:	Carrier, Tiffany H.
Description:	1 online resource (145 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355520668

Using Grunig's Situational Theory for Analysis of Frames in Human Trafficking Awareness Organizations' YouTube Videos.
Carrier, Tiffany H.

Using Grunig's Situational Theory for Analysis of Frames in Human Trafficking Awareness Organizations' YouTube Videos. - 1 online resource (145 pages)

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.S.)

Includes bibliographical references

Human trafficking affects millions every day, yet scarce research exists that evaluates communication efforts of human trafficking awareness organizations (HTAOs). HTAOs often use social media, and providing the right kind of information to audiences is important in moving publics into more active roles. Grunig's situational theory suggests that high problem recognition, low constraint recognition, and high level of involvement lead to information seeking and active publics. The purpose of this study was to identify frames used in HTAOs' YouTube videos to determine if human trafficking messages help publics become more active. A qualitative content analysis was conducted on the most popular YouTube videos from twelve HTAOs, looking specifically for frames that fit Grunig's variables. HTAOs' purposes for using YouTube were also analyzed and the results provided plausibility for a revised situational theory model. Discrepancies emerged between the definition and portrayal of human trafficking. Themes developed regarding the causes, consequences, and remedies of human trafficking, in addition to the portrayals of victims, perpetrators, and rescuers. HTAO public relations practitioners can use the data to revamp their human trafficking awareness campaigns, making it a point to include elements that will motivate publics to take more active roles in the organization.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355520668Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Using Grunig's Situational Theory for Analysis of Frames in Human Trafficking Awareness Organizations' YouTube Videos.
LDR:02707ntm a2200349Ki 4500 001 909808
005 20180426091047.5
006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355520668
035 $a (MiAaPQ)AAI10287315
035 $a (MiAaPQ)louisiana:10725
035 $a AAI10287315
040 $a MiAaPQ $b eng $c MiAaPQ
099 $a TUL $f hyy $c available through World Wide Web
100 1 $a Carrier, Tiffany H. $3 1180769
245 1 0 $a Using Grunig's Situational Theory for Analysis of Frames in Human Trafficking Awareness Organizations' YouTube Videos.
264 0 $c 2017
300 $a 1 online resource (145 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-01.
500 $a Adviser: Dedria Givens-Carroll.
502 $a Thesis (M.S.) $c University of Louisiana at Lafayette $d 2017.
504 $a Includes bibliographical references
520 $a Human trafficking affects millions every day, yet scarce research exists that evaluates communication efforts of human trafficking awareness organizations (HTAOs). HTAOs often use social media, and providing the right kind of information to audiences is important in moving publics into more active roles. Grunig's situational theory suggests that high problem recognition, low constraint recognition, and high level of involvement lead to information seeking and active publics. The purpose of this study was to identify frames used in HTAOs' YouTube videos to determine if human trafficking messages help publics become more active. A qualitative content analysis was conducted on the most popular YouTube videos from twelve HTAOs, looking specifically for frames that fit Grunig's variables. HTAOs' purposes for using YouTube were also analyzed and the results provided plausibility for a revised situational theory model. Discrepancies emerged between the definition and portrayal of human trafficking. Themes developed regarding the causes, consequences, and remedies of human trafficking, in addition to the portrayals of victims, perpetrators, and rescuers. HTAO public relations practitioners can use the data to revamp their human trafficking awareness campaigns, making it a point to include elements that will motivate publics to take more active roles in the organization.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Web studies. $3 1148502
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0646
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Louisiana at Lafayette. $b Communication. $3 1180770
773 0 $t Masters Abstracts International $g 57-01(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10287315 $z click for full text (PQDT)