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The Status of Social Media Use among Southern Baptist Non-Profit Organizations.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Status of Social Media Use among Southern Baptist Non-Profit Organizations./
Author:	Moore, Lashundra.
Description:	1 online resource (119 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-03(E), Section: B.
Contained By:	Dissertation Abstracts International79-03B(E).
Subject:	Behavioral psychology. -
Online resource:	click for full text (PQDT)
ISBN:	9780355540383

The Status of Social Media Use among Southern Baptist Non-Profit Organizations.
Moore, Lashundra.

The Status of Social Media Use among Southern Baptist Non-Profit Organizations. - 1 online resource (119 pages)

Source: Dissertation Abstracts International, Volume: 79-03(E), Section: B.

Thesis (Ph.D.)

Includes bibliographical references

The objectives of this study were to examine the relationships between five independent variables (a) reasons for social media use, (b) church activity, (c) social media practices, (d) frequency of social media updates, (e) duration of social media site maintenance, and one dependent variable, congregational engagement as perceived by clergy within the Southern Baptist Convention. A quantitative method for data collection was implemented with a correlational design for analysis of results; a multiple regression analysis to measure engagement in congregational activity was also implemented. Prior research in the Catholic community indicated that social media use could be used to encourage parishioners to engage in church activity while making allowances for interaction between clergy and congregants. Results indicated that there is a statistically significant, relationship between all five independent variables and the independent variable of congregational engagement as perceived by clergy. Findings also indicated a need for further study related to (a) a focus on collecting data from other churches of the Southern Baptist Convention in other regions of the United States, (b) a need to develop a qualitative study to analyze perceptions, attitudes, and lived experiences of ways to use social media as a tool for engagement, (c) a process for measuring newly developed social media tools and their relationship with congregational engagement, (d) a need to develop a study measuring the use of each specific social media tool to see if some were utilized or valuable more than others, and (d) a process for measuring the relationship between the demographics of Southern Baptist congregations and social media use.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355540383Subjects--Topical Terms:

1179418
Behavioral psychology.
Index Terms--Genre/Form:

554714
Electronic books.

The Status of Social Media Use among Southern Baptist Non-Profit Organizations.
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520 $a The objectives of this study were to examine the relationships between five independent variables (a) reasons for social media use, (b) church activity, (c) social media practices, (d) frequency of social media updates, (e) duration of social media site maintenance, and one dependent variable, congregational engagement as perceived by clergy within the Southern Baptist Convention. A quantitative method for data collection was implemented with a correlational design for analysis of results; a multiple regression analysis to measure engagement in congregational activity was also implemented. Prior research in the Catholic community indicated that social media use could be used to encourage parishioners to engage in church activity while making allowances for interaction between clergy and congregants. Results indicated that there is a statistically significant, relationship between all five independent variables and the independent variable of congregational engagement as perceived by clergy. Findings also indicated a need for further study related to (a) a focus on collecting data from other churches of the Southern Baptist Convention in other regions of the United States, (b) a need to develop a qualitative study to analyze perceptions, attitudes, and lived experiences of ways to use social media as a tool for engagement, (c) a process for measuring newly developed social media tools and their relationship with congregational engagement, (d) a need to develop a study measuring the use of each specific social media tool to see if some were utilized or valuable more than others, and (d) a process for measuring the relationship between the demographics of Southern Baptist congregations and social media use.
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