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Sequencing Effects in Memories of On...

University of Toronto (Canada).

Sequencing Effects in Memories of Online Video Technical Quality.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Sequencing Effects in Memories of Online Video Technical Quality./
Author:	DeGuzman, Chelsea Ann.
Description:	1 online resource (92 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
Subject:	Web studies. -
Online resource:	click for full text (PQDT)
ISBN:	9780355452747

Sequencing Effects in Memories of Online Video Technical Quality.
DeGuzman, Chelsea Ann.

Sequencing Effects in Memories of Online Video Technical Quality. - 1 online resource (92 pages)

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.A.S.)

Includes bibliographical references

While researchers have shown that memories of experience diverge from actual experience, little is known about how variations in online video service quality impact overall ratings of Technical Quality (TQ), satisfaction, and frustration after a sequence of videos is viewed. Additionally, it is yet to be determined how accumulated experiences of TQ may impact customer loyalty measures like Likelihood-to-Recommend (L2R) and Likelihood-to-Churn (L2C). This thesis addresses these gaps in the literature by conducting two experiments that vary the sequencing of videos with good, mediocre, and bad TQ. In the first experiment, a negative end effect was found. The second experiment found the negative end effect as well as an effect of linear trend (both increasing and decreasing). Overall ratings of L2R and L2C at the end of a one-hour viewing session suggest that satisfaction is the closest predictor to significance of L2R while frustration is the best predictor of L2C.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355452747Subjects--Topical Terms:

1148502
Web studies.
Index Terms--Genre/Form:

554714
Electronic books.

Sequencing Effects in Memories of Online Video Technical Quality.
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245 1 0 $a Sequencing Effects in Memories of Online Video Technical Quality.
264 0 $c 2017
300 $a 1 online resource (92 pages)
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500 $a Source: Masters Abstracts International, Volume: 57-02.
500 $a Adviser: Mark Chignell.
502 $a Thesis (M.A.S.) $c University of Toronto (Canada) $d 2017.
504 $a Includes bibliographical references
520 $a While researchers have shown that memories of experience diverge from actual experience, little is known about how variations in online video service quality impact overall ratings of Technical Quality (TQ), satisfaction, and frustration after a sequence of videos is viewed. Additionally, it is yet to be determined how accumulated experiences of TQ may impact customer loyalty measures like Likelihood-to-Recommend (L2R) and Likelihood-to-Churn (L2C). This thesis addresses these gaps in the literature by conducting two experiments that vary the sequencing of videos with good, mediocre, and bad TQ. In the first experiment, a negative end effect was found. The second experiment found the negative end effect as well as an effect of linear trend (both increasing and decreasing). Overall ratings of L2R and L2C at the end of a one-hour viewing session suggest that satisfaction is the closest predictor to significance of L2R while frustration is the best predictor of L2C.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Web studies. $3 1148502
655 7 $a Electronic books. $2 local $3 554714
690 $a 0646
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Toronto (Canada). $b Mechanical and Industrial Engineering. $3 845502
773 0 $t Masters Abstracts International $g 57-02(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10633950 $z click for full text (PQDT)

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