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How Business Thought Leaders Generat...

University of Nebraska at Omaha.

How Business Thought Leaders Generate Social Capital in Social Media Spaces.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	How Business Thought Leaders Generate Social Capital in Social Media Spaces./
Author:	Olstad, Brandon.
Description:	1 online resource (112 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-06.
Contained By:	Masters Abstracts International56-06(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355139464

How Business Thought Leaders Generate Social Capital in Social Media Spaces.
Olstad, Brandon.

How Business Thought Leaders Generate Social Capital in Social Media Spaces. - 1 online resource (112 pages)

Source: Masters Abstracts International, Volume: 56-06.

Thesis (M.A.)

Includes bibliographical references

The purpose of this study was to understand how business thought leaders' ideas spread in different social media platforms. The study was designed to address the lack of communication research about thought leadership online, engagement, and the value of relationships between thought leaders and followers. The exploratory framework utilized social capital theory as a lens for understanding data from NodeXL outputs by employing social network analysis and statistical analysis to examine business thought leader networks. The findings indicated that there were differences for network structures between thought leaders' Facebook fan pages and Twitter accounts. The study found thought leaders had different levels of influence based on social media platform. Additionally, return-on-engagement based measures exposed the social capital present in network structures and proved to be a viable methodology for tracing social capital in social media spaces. Social network analysis provided new opportunities for research on thought leadership in social media.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355139464Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

How Business Thought Leaders Generate Social Capital in Social Media Spaces.
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100 1 $a Olstad, Brandon. $3 1181467
245 1 0 $a How Business Thought Leaders Generate Social Capital in Social Media Spaces.
264 0 $c 2017
300 $a 1 online resource (112 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 56-06.
500 $a Adviser: Jeremy H. Lipschultz.
502 $a Thesis (M.A.) $c University of Nebraska at Omaha $d 2017.
504 $a Includes bibliographical references
520 $a The purpose of this study was to understand how business thought leaders' ideas spread in different social media platforms. The study was designed to address the lack of communication research about thought leadership online, engagement, and the value of relationships between thought leaders and followers. The exploratory framework utilized social capital theory as a lens for understanding data from NodeXL outputs by employing social network analysis and statistical analysis to examine business thought leader networks. The findings indicated that there were differences for network structures between thought leaders' Facebook fan pages and Twitter accounts. The study found thought leaders had different levels of influence based on social media platform. Additionally, return-on-engagement based measures exposed the social capital present in network structures and proved to be a viable methodology for tracing social capital in social media spaces. Social network analysis provided new opportunities for research on thought leadership in social media.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Web studies. $3 1148502
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0646
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Nebraska at Omaha. $b Communication. $3 1181468
773 0 $t Masters Abstracts International $g 56-06(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10608559 $z click for full text (PQDT)

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