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Influence of the Presidential Inaugural Address on Audience Perceptions of Candidate Image and the State of the Nation.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Influence of the Presidential Inaugural Address on Audience Perceptions of Candidate Image and the State of the Nation./
Author:	Rush, Kyle Alexander.
Description:	1 online resource (80 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-06.
Contained By:	Masters Abstracts International56-06(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355301854

Influence of the Presidential Inaugural Address on Audience Perceptions of Candidate Image and the State of the Nation.
Rush, Kyle Alexander.

Influence of the Presidential Inaugural Address on Audience Perceptions of Candidate Image and the State of the Nation. - 1 online resource (80 pages)

Source: Masters Abstracts International, Volume: 56-06.

Thesis (M.S.)

Includes bibliographical references

This study asks whether and how the presidential inaugural address influences American audiences. The current study explores how the 2017 Presidential Inaugural Address of Donald Trump influences audiences. Two areas were studied: Candidate image and the state of the nation. I hypothesized that participants who watched the address would have different attitudes regarding candidate image and the state of the nation compared to non-viewers. I also hypothesized that viewers of the address who voted for Donald Trump would respond differently to candidate image and the state of the nation when compared with those who did not vote for Trump.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355301854Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Influence of the Presidential Inaugural Address on Audience Perceptions of Candidate Image and the State of the Nation.
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245 1 0 $a Influence of the Presidential Inaugural Address on Audience Perceptions of Candidate Image and the State of the Nation.
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500 $a Source: Masters Abstracts International, Volume: 56-06.
500 $a Adviser: Cynthia Lou Coleman.
502 $a Thesis (M.S.) $c Portland State University $d 2017.
504 $a Includes bibliographical references
520 $a This study asks whether and how the presidential inaugural address influences American audiences. The current study explores how the 2017 Presidential Inaugural Address of Donald Trump influences audiences. Two areas were studied: Candidate image and the state of the nation. I hypothesized that participants who watched the address would have different attitudes regarding candidate image and the state of the nation compared to non-viewers. I also hypothesized that viewers of the address who voted for Donald Trump would respond differently to candidate image and the state of the nation when compared with those who did not vote for Trump.
520 $a With one exception, none of the findings was significant. That is, attitudes of inaugural address viewers and non-viewers were similar, and attitudes of those who voted for the president and those who did not vote for the president were also similar. The exception was noted between those who voted for the candidate and oppositional voters: Those who voted for Donald Trump reported the nation is headed "in the right direction" while dissenters disagreed.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Political science. $3 558774
650 4 $a Public policy. $3 1002398
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