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Image Restoration in the Apologetic ...
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Epstein, Adam.
Image Restoration in the Apologetic Rhetoric of Professional Athletes : = A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.
紀錄類型:
書目-語言資料,手稿 : Monograph/item
正題名/作者:
Image Restoration in the Apologetic Rhetoric of Professional Athletes :/
其他題名:
A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.
作者:
Epstein, Adam.
面頁冊數:
1 online resource (94 pages)
附註:
Source: Masters Abstracts International, Volume: 56-04.
標題:
Communication. -
電子資源:
click for full text (PQDT)
ISBN:
9781369849509
Image Restoration in the Apologetic Rhetoric of Professional Athletes : = A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.
Epstein, Adam.
Image Restoration in the Apologetic Rhetoric of Professional Athletes :
A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps. - 1 online resource (94 pages)
Source: Masters Abstracts International, Volume: 56-04.
Thesis (M.A.)--Florida Atlantic University, 2017.
Includes bibliographical references
This purpose of this study is to investigate the apologetic rhetoric of professional athletes' off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant, and Michael Phelps. A genre analysis was conducted to determine the success or failure of the speech by examining the image repair strategies used during the rhetoric.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9781369849509Subjects--Topical Terms:
556422
Communication.
Index Terms--Genre/Form:
554714
Electronic books.
Image Restoration in the Apologetic Rhetoric of Professional Athletes : = A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.
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Image Restoration in the Apologetic Rhetoric of Professional Athletes :
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A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.
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Source: Masters Abstracts International, Volume: 56-04.
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Adviser: Becky Mulvaney.
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Thesis (M.A.)--Florida Atlantic University, 2017.
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Includes bibliographical references
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This purpose of this study is to investigate the apologetic rhetoric of professional athletes' off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant, and Michael Phelps. A genre analysis was conducted to determine the success or failure of the speech by examining the image repair strategies used during the rhetoric.
520
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Further research revealed that the audiences' perception plays a large role in determining if the rhetoric was successful or not. Two factors that aid the audience are the medium in which the public address was given, and the time it took to deliver the speech once the off-field scandal took place.
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The findings determined that Tiger Woods apologia was not successful, while Kobe Bryant's was successful. The rhetoric of Michael Phelps' speech lacked in delivery and strategies chosen. To have a successful apologia, one should have a clear use of strategies as well as a timely public address.
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2018
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Mode of access: World Wide Web
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http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10610518
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click for full text (PQDT)
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