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Analyzing Twitter usage differences ...

Illinois State University.

Analyzing Twitter usage differences between student season ticket buyers and non-buyers.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Analyzing Twitter usage differences between student season ticket buyers and non-buyers./
作者:	Kinney, Matthew A.
面頁冊數:	1 online resource (62 pages)
附註:	Source: Masters Abstracts International, Volume: 55-06.
標題:	Sports Management. -
電子資源:	click for full text (PQDT)
ISBN:	9781339879499

Analyzing Twitter usage differences between student season ticket buyers and non-buyers.
Kinney, Matthew A.

Analyzing Twitter usage differences between student season ticket buyers and non-buyers. - 1 online resource (62 pages)

Source: Masters Abstracts International, Volume: 55-06.

Thesis (M.S.)--Illinois State University, 2016.

Includes bibliographical references

This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781339879499Subjects--Topical Terms:

1180497
Sports Management.
Index Terms--Genre/Form:

554714
Electronic books.

Analyzing Twitter usage differences between student season ticket buyers and non-buyers.
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035 $a AAI10130086
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100 1 $a Kinney, Matthew A. $3 1185545
245 1 0 $a Analyzing Twitter usage differences between student season ticket buyers and non-buyers.
264 0 $c 2016
300 $a 1 online resource (62 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 55-06.
500 $a Includes supplementary digital materials.
500 $a Adviser: Clinton J. Warren.
502 $a Thesis (M.S.)--Illinois State University, 2016.
504 $a Includes bibliographical references
520 $a This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Sports Management. $3 1180497
650 4 $a Web studies. $3 1148502
655 7 $a Electronic books. $2 local $3 554714
690 $a 0430
690 $a 0646
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Illinois State University. $b School of Kinesiology and Recreation. $3 1185546
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10130086 $z click for full text (PQDT)

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