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Music videos as meaningful entertainment? Psychological responses to audio-visual presentations of song narratives.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Music videos as meaningful entertainment? Psychological responses to audio-visual presentations of song narratives./
Author:	Schlue, Lea Margarete.
Description:	1 online resource (94 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-01.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9781369018790

Music videos as meaningful entertainment? Psychological responses to audio-visual presentations of song narratives.
Schlue, Lea Margarete.

Music videos as meaningful entertainment? Psychological responses to audio-visual presentations of song narratives. - 1 online resource (94 pages)

Source: Masters Abstracts International, Volume: 56-01.

Thesis (M.A.)--West Virginia University, 2016.

Includes bibliographical references

Combining auditive, visual, and textual elements in a unique way, music videos are currently one of the most popular and viral forms of entertainment media. Narrative music videos, in particular, engage their viewers by visually communicating the meaning of a song and its lyrics, which possibly employs them as a useful tool to communicate social, political and cultural messages to a broad audience, and implicates their social and cultural relevance. The purpose of this study was to test whether visual presentations of song narratives (as in music videos) foster a more transporting, engaging, enjoyable, and appreciative entertainment experience than listening to songs alone. Results disconfirm this notion. Songs by themselves were found to be more narratively engaging than in combination with music videos. Levels of enjoyment differed across transportation and engagement levels, but not across song presentations. Appreciation was both directly and indirectly related to song presentation. Practical implications and follow-up research are discussed.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369018790Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Music videos as meaningful entertainment? Psychological responses to audio-visual presentations of song narratives.
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504 $a Includes bibliographical references
520 $a Combining auditive, visual, and textual elements in a unique way, music videos are currently one of the most popular and viral forms of entertainment media. Narrative music videos, in particular, engage their viewers by visually communicating the meaning of a song and its lyrics, which possibly employs them as a useful tool to communicate social, political and cultural messages to a broad audience, and implicates their social and cultural relevance. The purpose of this study was to test whether visual presentations of song narratives (as in music videos) foster a more transporting, engaging, enjoyable, and appreciative entertainment experience than listening to songs alone. Results disconfirm this notion. Songs by themselves were found to be more narratively engaging than in combination with music videos. Levels of enjoyment differed across transportation and engagement levels, but not across song presentations. Appreciation was both directly and indirectly related to song presentation. Practical implications and follow-up research are discussed.
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