國立虎尾科技大學 |

Investigating the Impact of Corporate Social Responsibility on Conative Loyalty in Collegiate Sports.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Investigating the Impact of Corporate Social Responsibility on Conative Loyalty in Collegiate Sports./
作者:	Kim, Sunyoong.
面頁冊數:	1 online resource (134 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
標題:	Sports Management. -
電子資源:	click for full text (PQDT)
ISBN:	9780355154665

Investigating the Impact of Corporate Social Responsibility on Conative Loyalty in Collegiate Sports.
Kim, Sunyoong.

Investigating the Impact of Corporate Social Responsibility on Conative Loyalty in Collegiate Sports. - 1 online resource (134 pages)

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)--University of Arkansas, 2017.

Includes bibliographical references

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered as a valuable asset for many business organizations. Similarly, sporting organizations have utilized CSR activities for the communities to satisfy sport consumers' expectations. Furthermore, sport has a positive impact on the community with unique features such as large media, public attention, star power, and positive health impacts (Buck, Lupinek, & Huberty, 2015; Ko et al., 2014; Smith & Westerbeek, 2007). Despite this, little investigation has been undertaken to examine the effects of CSR and its outcomes, as practiced by collegiate athletic departments.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355154665Subjects--Topical Terms:

1180497
Sports Management.
Index Terms--Genre/Form:

554714
Electronic books.

Investigating the Impact of Corporate Social Responsibility on Conative Loyalty in Collegiate Sports.
LDR:03660ntm a2200361K 4500 001 913103
005 20180614071648.5
006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355154665
035 $a (MiAaPQ)AAI10616312
035 $a (MiAaPQ)uark:12715
035 $a AAI10616312
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Kim, Sunyoong. $3 1185773
245 1 0 $a Investigating the Impact of Corporate Social Responsibility on Conative Loyalty in Collegiate Sports.
264 0 $c 2017
300 $a 1 online resource (134 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Stephen W. Dittmore.
502 $a Thesis (Ph.D.)--University of Arkansas, 2017.
504 $a Includes bibliographical references
520 $a Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered as a valuable asset for many business organizations. Similarly, sporting organizations have utilized CSR activities for the communities to satisfy sport consumers' expectations. Furthermore, sport has a positive impact on the community with unique features such as large media, public attention, star power, and positive health impacts (Buck, Lupinek, & Huberty, 2015; Ko et al., 2014; Smith & Westerbeek, 2007). Despite this, little investigation has been undertaken to examine the effects of CSR and its outcomes, as practiced by collegiate athletic departments.
520 $a The purpose of this study, therefore, was as follows: (1) to examine the influence of college sport consumers' awareness of CSR on conative loyalty; (2) to identify the mediating effects of sport involvement and commitment in the relationship between awareness of CSR and conative loyalty.
520 $a The results of SEM revealed awareness of CSR had a positive effect on sport involvement and commitment. The results also indicated sport involvement had a positive effect on commitment, and commitment had a positive effect on conative loyalty. However, both awareness of CSR and sport involvement had no significant effect on conative loyalty. Thus, the follow-up analysis was performed without the direct paths that were not statistically significant to achieve model parsimony. Finally, all estimated parameters were statistically significant in the final SEM model. The study employed Bootstrapping method to identify indirect effects, and found mediating effect of sport involvement was identified in the relationship between awareness of CSR and conative loyalty when the effect of commitment as a mediator was simultaneously examined.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Sports Management. $3 1180497
650 4 $a Higher education. $3 1148448
650 4 $a Educational sociology. $3 555555
655 7 $a Electronic books. $2 local $3 554714
690 $a 0430
690 $a 0745
690 $a 0340
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Arkansas. $b Recreation & Sport Management. $3 1185774
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10616312 $z click for full text (PQDT)