國立虎尾科技大學 |

Beauty work : = A case study of digital video production and postfeminist practices on YouTube's icon network.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Beauty work :/
其他題名:	A case study of digital video production and postfeminist practices on YouTube's icon network.
作者:	Weare, Andrea M.
面頁冊數:	1 online resource (196 pages)
附註:	Source: Dissertation Abstracts International, Volume: 78-02(E), Section: A.
標題:	Mass communication. -
電子資源:	click for full text (PQDT)
ISBN:	9781339984612

Beauty work : = A case study of digital video production and postfeminist practices on YouTube's icon network.
Weare, Andrea M.

Beauty work :A case study of digital video production and postfeminist practices on YouTube's icon network. - 1 online resource (196 pages)

Source: Dissertation Abstracts International, Volume: 78-02(E), Section: A.

Thesis (Ph.D.)--The University of Iowa, 2016.

Includes bibliographical references

This dissertation study explored women's labor in the beauty industries of the YouTube vlogosphere, specifically beauty video production on the ICON network, the beauty and lifestyle channel of YouTube entrepreneur Michelle Phan. Via a case study of ICON's YouTube creators and their video production, this dissertation explored female digital labor by interrogating gender, ethnicity, bodies, and power to address two interconnected elements situated particularly in the YouTube vlogosphere: beauty and entrepreneurship. The study's key research questions asked: In the transnational world of digital employment, what are the material and ideological complexities of beauty YouTubers' experiences? And how do YouTubers interpret their technical production, their beauty ideologies, their power, their authenticity, and the material outcomes of their production for themselves and others? Following an analysis of ICON as a company, interviews with its management and video creators, and its video products, the case study's findings reveal that while ICON recruits beauty creators to market on behalf of its retail partners, the creators see themselves as entrepreneurs who negotiate their own stances regarding their beauty ideals, user-generated content, (post)feminisms, and online authenticity.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781339984612Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

Beauty work : = A case study of digital video production and postfeminist practices on YouTube's icon network.
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