國立虎尾科技大學 |

Consumer Sovereignty and Entrepreneurship.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Consumer Sovereignty and Entrepreneurship./
作者:	Packard, Mark D., Jr.
面頁冊數:	1 online resource (158 pages)
附註:	Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
標題:	Entrepreneurship. -
電子資源:	click for full text (PQDT)
ISBN:	9781369990782

Consumer Sovereignty and Entrepreneurship.
Packard, Mark D., Jr.

Consumer Sovereignty and Entrepreneurship. - 1 online resource (158 pages)

Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.

Thesis (Ph.D.)--University of Missouri - Columbia, 2016.

Includes bibliographical references

In this dissertation I explore the role of the consumer in the entrepreneurship process. Whereas so far entrepreneurship theory has paid cursory attention to consumers, recent research has begun to uncover an increasing role for the consumer in entrepreneurship processes, from idea generation to outcome determination. Theorists so far understand this consumer involvement as exceptional and strictly unnecessary. I challenge this view, offering a novel framework founded in the Austrian School of economics and the principle of "consumer sovereignty," which suggests that entrepreneurship is universally consumer-driven. That is, consumers are not in some cases involved in entrepreneurship. Instead, I suggest that if we trace back entrepreneurship to its very origin, we will find in each and every case an unsatisfied consumer. Here I outline a general theory of entrepreneurship built around the consumer sovereignty principle. I then explore the importance of a profound knowledge of consumer needs, in conjunction with technical knowledge, in generating valuable innovations, and test these factors in an experimental design. Finally, I revisit the new product diffusion and industry formation theories, and reconsider the role of the consumer in determining new product success. I propose that consumers' uncertainty may be the primary and driving mechanism that underpins new product diffusion, and demonstrate its theoretical viability in an agent-based model.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369990782Subjects--Topical Terms:

559908
Entrepreneurship.
Index Terms--Genre/Form:

554714
Electronic books.

Consumer Sovereignty and Entrepreneurship.
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100 1 $a Packard, Mark D., Jr. $3 1187293
245 1 0 $a Consumer Sovereignty and Entrepreneurship.
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300 $a 1 online resource (158 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
500 $a Adviser: Karen A. Schnatterly.
502 $a Thesis (Ph.D.)--University of Missouri - Columbia, 2016.
504 $a Includes bibliographical references
520 $a In this dissertation I explore the role of the consumer in the entrepreneurship process. Whereas so far entrepreneurship theory has paid cursory attention to consumers, recent research has begun to uncover an increasing role for the consumer in entrepreneurship processes, from idea generation to outcome determination. Theorists so far understand this consumer involvement as exceptional and strictly unnecessary. I challenge this view, offering a novel framework founded in the Austrian School of economics and the principle of "consumer sovereignty," which suggests that entrepreneurship is universally consumer-driven. That is, consumers are not in some cases involved in entrepreneurship. Instead, I suggest that if we trace back entrepreneurship to its very origin, we will find in each and every case an unsatisfied consumer. Here I outline a general theory of entrepreneurship built around the consumer sovereignty principle. I then explore the importance of a profound knowledge of consumer needs, in conjunction with technical knowledge, in generating valuable innovations, and test these factors in an experimental design. Finally, I revisit the new product diffusion and industry formation theories, and reconsider the role of the consumer in determining new product success. I propose that consumers' uncertainty may be the primary and driving mechanism that underpins new product diffusion, and demonstrate its theoretical viability in an agent-based model.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Entrepreneurship. $3 559908
655 7 $a Electronic books. $2 local $3 554714
690 $a 0429
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Missouri - Columbia. $b Graduate School. $3 1182777
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