國立虎尾科技大學 |

Social Media Strategies for Increasing Sales.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Social Media Strategies for Increasing Sales./
作者:	Ezeife, Loretta.
面頁冊數:	1 online resource (131 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-02(E), Section: B.
標題:	Information technology. -
電子資源:	click for full text (PQDT)
ISBN:	9780355408966

Social Media Strategies for Increasing Sales.
Ezeife, Loretta.

Social Media Strategies for Increasing Sales. - 1 online resource (131 pages)

Source: Dissertation Abstracts International, Volume: 79-02(E), Section: B.

Thesis (D.B.A.)--Walden University, 2017.

Includes bibliographical references

Social media have transformed business commerce and consumer communication, yet organizational leaders lack clear strategies for using social media platforms to their advantage. The purpose of this qualitative multicase study was to explore social media marketing strategies for increasing sales. The relationship marketing conceptual framework grounded this study. Data collection included semistructured interviews with 5 organizational leaders from 5 different organizations in the San Francisco, California, Bay Area and a review of participants' documents including marketing materials, social media posts, and published sales reports. Data analysis included coding, categorization, and identification of major themes. The thematic assessment approach revealed 5 major themes from participants' responses that aligned with findings from the literature review. Themes included identifying the target audience, developing a customer roadmap to convert prospects to consumers, managing customer relationships to increase brand loyalty, and developing key performance indicators to measure the success of social media campaigns. Study findings may increase local organizational leaders' knowledge of social media strategies that they can use to increase brand awareness, brand loyalty, and sales for their organizations. Implications for social change include the opportunity for local leaders to increase sales, which could lead to more jobs and improved economies in local communities.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355408966Subjects--Topical Terms:

559429
Information technology.
Index Terms--Genre/Form:

554714
Electronic books.

Social Media Strategies for Increasing Sales.
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500 $a Adviser: Steve Roussas.
502 $a Thesis (D.B.A.)--Walden University, 2017.
504 $a Includes bibliographical references
520 $a Social media have transformed business commerce and consumer communication, yet organizational leaders lack clear strategies for using social media platforms to their advantage. The purpose of this qualitative multicase study was to explore social media marketing strategies for increasing sales. The relationship marketing conceptual framework grounded this study. Data collection included semistructured interviews with 5 organizational leaders from 5 different organizations in the San Francisco, California, Bay Area and a review of participants' documents including marketing materials, social media posts, and published sales reports. Data analysis included coding, categorization, and identification of major themes. The thematic assessment approach revealed 5 major themes from participants' responses that aligned with findings from the literature review. Themes included identifying the target audience, developing a customer roadmap to convert prospects to consumers, managing customer relationships to increase brand loyalty, and developing key performance indicators to measure the success of social media campaigns. Study findings may increase local organizational leaders' knowledge of social media strategies that they can use to increase brand awareness, brand loyalty, and sales for their organizations. Implications for social change include the opportunity for local leaders to increase sales, which could lead to more jobs and improved economies in local communities.
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